Augustine Agency

We believe being authentically connected to each consumer group allows us greater insight to build great marketing and communications campaigns that not only build the brand reputation specifically with each consumer group, but also allows ethnic consumers to direct the relationship going forward. Through that genuine consumer to brand relationship, we build the brand and drive sales.

By studying and monitoring ethnic culture we help brands connect to multicultural consumers in a relevant way. From social listening to man-on-the-street interviews, we stay closely connected to what’s important to Hispanic and African American consumers, which sets the strategic direction for our creative. This results in creative positioning that is on target with audience segments therefore inspiring action and driving results.