The State of Gig Economy in Alabama. Statistics and Trends [2022]

The sales and receipts from the gig work in Alabama have increased over 27% in the last decade. Read along to get more insights on the trends for the rise of the freelance, independent and gig work in Alabama.
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Updated Dec 8, 2022

The rise of the industrial economy in the 70s had the working population in Alabama strive to get a full time job with an employer and show up for work. It has been the norm for decades, but if we study the shift in employment statistics closely, there is a big revolution in the making.

The working population in Alabama is currently witnessing a post-industrial shift into a self dependent economy. Gen Z doesn’t want to fit in the industrial complex and look for flexibility and satisfaction in their job. 

How big is the gig economy workforce in Alabama?

30% of the small business workforce in Alabama work as independent workers.

Comparative analysis of gig economy and employment datasets for small businesses suggest a dramatic shift in how working population in Alabama work: 30% of the small business workforce work as independent workers. In Alabama there are 345,095 self employed gig workers ( freelancers and contractors ) compared to 822,668 salaried employees in small business payroll ( firms with less than 500 employees).

The gig economy workforce of self employed independent contractors, freelancers, also identified as non employer firms are becoming an important factor in Alabama. As per the current 2019 NES ( released on June 30, 2022) there are 345,095 gig businesses in Alabama, up from 320,605 in 2010. 

Year No. of gig workers Receipts ($billion)
2010 320,605 12
2011 321,641 12
2012 315,382 13
2013 311,578 12
2014 318,136 13
2015 322,025 13
2016 324,994 14
2017 329,993 14
2018 336,445 15
2019 345,095 15
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This increase in the gig worker population can be safely related to increase in employment opportunities created by the rise of online platforms such as Uber, Lyft, Airbnb, TaskRabbit.

Which industries contribute the most to the gig economy in Alabama?

The sector " Other Services (except Public Administration) " contributed the most whereas the lowest contribution came from Utilities sector.

We aim to look at the distribution of gig economy workforce across broad 17 industry levels as defined under NAICS. As per the current 2019 NES ( released on June 30, 2022), there are 7 sectors with more than 25,000 gig workers. The sector " Other Services (except Public Administration) " contributed the most with the number of gig workers as 49,424. The lowest contributor to the gig economy was the Utilities sector with just 162 gig workers across Alabama. The number of gig "businesses" according to the respective industry sectors is exhibited in the table below.


Industry Gig workers in 2010 Gig workers in 2019 Growth Growth (%)
Administrative and Support and Waste Management and Remediation Services 38,789 47,239 8,450 22
Transportation and Warehousing 13,432 20,975 7,543 56
Professional, Scientific, and Technical Services 31,176 36,783 5,607 18
Real Estate and Rental and Leasing 29,353 34,548 5,195 18
Arts, Entertainment, and Recreation 10,513 14,798 4,285 41
Educational Services 6,617 10,538 3,921 59
Retail Trade 27,225 30,243 3,018 11
Health Care and Social Assistance 22,700 24,446 1,746 8
Accommodation and Food Services 4,911 6,654 1,743 35
Manufacturing 4,085 4,820 735 18
Information 2,818 3,145 327 12
Finance and Insurance 8,194 8,366 172 2
Wholesale Trade 4,900 4,787 -113 -2
Utilities 296 162 -134 -45
Mining, Quarrying, and Oil and Gas Extraction 726 321 -405 -56
Construction 44,193 43,491 -702 -2
Other Services (except Public Administration) 65,897 49,424 -16,473 -25
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The next important thing to analyze is change in the gig economy workforce across different industries over the last decade. This analysis will help us determine the true drivers in the rise of gig economy in Alabama. Analysis of the data suggests that the biggest driver in the gig economy across Alabama is the Administrative and Support and Waste Management and Remediation Servicessector. The number of gig workers increased by 22% from 38,789 in 2010, increasing to 47,239 in the data from the current reference year NES 2019. 

For the same time period, the biggest loss of 16,473 was witnessed in the Other Services (except Public Administration) sector. The overall decline in this sector over the last decade was at 25%, witnessing a decrease to 49,424 ( in 2019 ) from 65,897 ( in 2010).

The change in the number of gig "businesses" according to the respective industry sectors over the data analysis of last 10 reference years in NES is exhibited in the table below.

Exhibit 1


County Gig workers in 2012 Gig workers in 2019 Growth Growth (%)
Jefferson 45,994 51,492 5,498 12
Baldwin 16,390 20,803 4,413 27
Madison 22,745 26,643 3,898 17
Shelby 15,459 19,317 3,858 25
Tuscaloosa 11,368 13,408 2,040 18
Lee 9,233 11,110 1,877 20
Limestone 5,373 6,700 1,327 25
St. Clair 5,256 6,117 861 16
Houston 6,914 7,700 786 11
Mobile 30,184 30,889 705 2
Marshall 6,908 7,552 644 9
Etowah 7,012 7,632 620 9
Autauga 2,916 3,522 606 21
Cullman 5,476 6,068 592 11
Elmore 4,927 5,498 571 12
Dale 2,323 2,778 455 20
Morgan 7,449 7,805 356 5
Calhoun 6,430 6,721 291 5
Blount 3,551 3,839 288 8
Tallapoosa 2,434 2,703 269 11
DeKalb 4,752 5,011 259 5
Chilton 2,699 2,948 249 9
Coffee 2,711 2,889 178 7
Cherokee 1,563 1,739 176 11
Talladega 4,095 4,259 164 4
Henry 1,035 1,163 128 12
Cleburne 911 1,028 117 13
Lauderdale 6,694 6,788 94 1
Jackson 3,133 3,209 76 2
Monroe 1,272 1,347 75 6
Geneva 1,600 1,665 65 4
Hale 841 901 60 7
Randolph 1,420 1,477 57 4
Conecuh 669 722 53 8
Bullock 485 528 43 9
Coosa 392 420 28 7
Crenshaw 818 840 22 3
Marengo 1,085 1,094 9 1
Clay 782 789 7 1
Walker 3,577 3,580 3 0
Perry 476 470 -6 -1
Bibb 1,134 1,126 -8 -1
Barbour 1,525 1,512 -13 -1
Wilcox 640 617 -23 -4
Fayette 1,068 1,042 -26 -2
Montgomery 15,952 15,921 -31 0
Pickens 1,151 1,120 -31 -3
Franklin 1,888 1,856 -32 -2
Marion 1,836 1,800 -36 -2
Dallas 2,240 2,202 -38 -2
Washington 1,042 1,004 -38 -4
Escambia 2,102 2,063 -39 -2
Covington 2,278 2,232 -46 -2
Greene 594 539 -55 -9
Butler 1,148 1,085 -63 -5
Lamar 968 901 -67 -7
Russell 3,478 3,409 -69 -2
Choctaw 831 749 -82 -10
Lawrence 1,989 1,906 -83 -4
Winston 1,686 1,596 -90 -5
Lowndes 764 667 -97 -13
Sumter 815 715 -100 -12
Colbert 3,790 3,627 -163 -4
Pike 1,929 1,760 -169 -9
Macon 1,236 1,038 -198 -16
Chambers 2,262 2,032 -230 -10
Clarke 1,684 1,412 -272 -16
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Which counties contribute the most to the gig economy in Alabama?

The top 5 counties have 43.22% of the entire 345,095 gig workforce

Looking at the county distribution for the gig economy workers across Alabama, the top 5 counties have 43.22% of the entire 345,095 gig workforce.

On the other hand the lowest contributing locations contribute approximately 0.75% of the state level gig workforce with 2,574 gig workers in total among them.


As expected, the top counties with the most number of gig workers are also the counties with the highest growth percentage of gig workers over the last decade. The best growth achieved is by Jefferson county, where the number of gig workers increased 12% from being 45,994 in 2016 to 51,492 in 2019 ( the latest reference year for NES as per the release on Jun 30 2022).


Growth in gig economy across all of the counties in Alabama over the last decade

Who does gig work and what are the demographic profile of gig economy workers in Alabama?

Across Alabama, the number of male workers in gig economy stood at 179,000 compared to 145,000 female workers

Across Alabama, the gig work runs through every demographic profile criteria. As some of the the gigs such as delivering packages, food, driving passengers have low entry barriers work has a low barrier to start with, a lot of younger and population that is not economically established tend to take up these gigs more than the rest of population.

To get more details, we analyzed the most current Nonemployer Statistics by Demographics. We found that across Alabama, the number of male workers in gig economy stood at 179,000 compared to 145,000 female workers.


Demographic breakdown of gig economy workers, by gender, in Alabama

The distribution on the basis of ethnicity was stark and the number of non hispanics in the gig workforce stood at 321,000 compared to 10,000 workers with ethnicity as hispanic.


Demographic breakdown of gig economy workers, by ethnicity, in Alabama

On the basis of race the number of gig workers from the white population was found to be 252,000 compared to the 70,000 from black and 8,300 asian population.


Demographic breakdown of gig economy workers, by race, in Alabama


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Neilsberg Research
Neilsberg Research team are data scientists with expertise in processing, analysis and visualization of big data helping small businesses make right decisions.

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