The State of Gig Economy in Arkansas. Statistics and Trends [2022]

The sales and receipts from the gig work in Arkansas have increased over 27% in the last decade. Read along to get more insights on the trends for the rise of the freelance, independent and gig work in Arkansas.
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Updated Dec 9, 2022

The rise of the industrial economy in the 70s had the working population in Arkansas strive to get a full time job with an employer and show up for work. It has been the norm for decades, but if we study the shift in employment statistics closely, there is a big revolution in the making.

The working population in Arkansas is currently witnessing a post-industrial shift into a self dependent economy. Gen Z doesn’t want to fit in the industrial complex and look for flexibility and satisfaction in their job. 

How big is the gig economy workforce in Arkansas?

30% of the small business workforce in Arkansas work as independent workers.

Comparative analysis of gig economy and employment datasets for small businesses suggest a dramatic shift in how working population in Arkansas work: 30% of the small business workforce work as independent workers. In Arkansas there are 214,924 self employed gig workers ( freelancers and contractors ) compared to 497,605 salaried employees in small business payroll ( firms with less than 500 employees).

The gig economy workforce of self employed independent contractors, freelancers, also identified as non employer firms are becoming an important factor in Arkansas. As per the current 2019 NES ( released on June 30, 2022) there are 214,924 gig businesses in Arkansas, up from 192,034 in 2010. 

Year No. of gig workers Receipts ($billion)
2010 192,034 7
2011 193,329 8
2012 192,746 8
2013 191,530 8
2014 196,593 8
2015 198,380 8
2016 201,227 9
2017 205,915 9
2018 209,179 9
2019 214,924 10
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This increase in the gig worker population can be safely related to increase in employment opportunities created by the rise of online platforms such as Uber, Lyft, Airbnb, TaskRabbit.

Which industries contribute the most to the gig economy in Arkansas?

The sector " Construction " contributed the most whereas the lowest contribution came from Utilities sector.

We aim to look at the distribution of gig economy workforce across broad 17 industry levels as defined under NAICS. As per the current 2019 NES ( released on June 30, 2022), there are 3 sectors with more than 25,000 gig workers. The sector " Construction " contributed the most with the number of gig workers as 31,492. The lowest contributor to the gig economy was the Utilities sector with just 140 gig workers across Arkansas. The number of gig "businesses" according to the respective industry sectors is exhibited in the table below.

Exhibit 1


Industry Gig workers in 2010 Gig workers in 2019 Growth Growth (%)
Administrative and Support and Waste Management and Remediation Services 20,199 25,031 4,832 24
Health Care and Social Assistance 13,473 17,842 4,369 32
Transportation and Warehousing 9,770 13,538 3,768 39
Real Estate and Rental and Leasing 16,726 20,481 3,755 22
Professional, Scientific, and Technical Services 17,181 20,503 3,322 19
Arts, Entertainment, and Recreation 5,763 8,377 2,614 45
Educational Services 3,854 6,041 2,187 57
Retail Trade 17,210 19,087 1,877 11
Accommodation and Food Services 2,773 4,196 1,423 51
Construction 30,454 31,492 1,038 3
Manufacturing 2,530 2,752 222 9
Information 1,653 1,807 154 9
Mining, Quarrying, and Oil and Gas Extraction 1,335 1,319 -16 -1
Utilities 183 140 -43 -23
Wholesale Trade 2,777 2,701 -76 -3
Finance and Insurance 6,366 5,858 -508 -8
Other Services (except Public Administration) 35,235 28,810 -6,425 -18
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The next important thing to analyze is change in the gig economy workforce across different industries over the last decade. This analysis will help us determine the true drivers in the rise of gig economy in Arkansas. Analysis of the data suggests that the biggest driver in the gig economy across Arkansas is the Administrative and Support and Waste Management and Remediation Servicessector. The number of gig workers increased by 24% from 20,199 in 2010, increasing to 25,031 in the data from the current reference year NES 2019. 

For the same time period, the biggest loss of 6,425 was witnessed in the Other Services (except Public Administration) sector. The overall decline in this sector over the last decade was at 18%, witnessing a decrease to 28,810 ( in 2019 ) from 35,235 ( in 2010).

The change in the number of gig "businesses" according to the respective industry sectors over the data analysis of last 10 reference years in NES is exhibited in the table below.


County Gig workers in 2012 Gig workers in 2019 Growth Growth (%)
Benton 15,689 21,342 5,653 36
Washington 14,292 18,580 4,288 30
Pulaski 26,850 30,586 3,736 14
Craighead 7,082 8,770 1,688 24
Faulkner 7,711 9,093 1,382 18
Saline 7,456 8,829 1,373 18
Sebastian 8,223 9,111 888 11
Lonoke 4,274 4,924 650 15
Garland 7,843 8,362 519 7
Crawford 3,639 3,996 357 10
Greene 2,727 3,057 330 12
Mississippi 2,068 2,309 241 12
Hot Spring 1,795 2,022 227 13
Miller 2,400 2,627 227 9
Crittenden 3,558 3,761 203 6
Sevier 730 920 190 26
Pope 3,709 3,839 130 4
Drew 1,027 1,150 123 12
Carroll 2,511 2,614 103 4
Baxter 3,097 3,196 99 3
Arkansas 1,295 1,388 93 7
Conway 1,361 1,445 84 6
White 5,335 5,413 78 1
Madison 1,254 1,325 71 6
Boone 2,856 2,924 68 2
Izard 851 907 56 7
Perry 689 745 56 8
Clark 1,277 1,330 53 4
Searcy 786 832 46 6
Stone 1,185 1,231 46 4
Howard 731 776 45 6
Marion 1,189 1,231 42 4
Columbia 1,209 1,249 40 3
Fulton 793 833 40 5
Grant 1,153 1,193 40 3
Cleburne 2,169 2,204 35 2
Polk 1,540 1,574 34 2
Bradley 525 546 21 4
Randolph 1,277 1,298 21 2
Clay 834 854 20 2
Monroe 549 564 15 3
Yell 1,176 1,191 15 1
Calhoun 201 211 10 5
Scott 659 669 10 2
Cleveland 398 406 8 2
Lincoln 546 554 8 1
Hempstead 1,061 1,065 4 0
Van Buren 1,222 1,223 1 0
Lawrence 1,214 1,214 0 0
Prairie 487 485 -2 0
Lafayette 346 343 -3 -1
Nevada 462 457 -5 -1
Phillips 1,377 1,372 -5 0
Chicot 575 568 -7 -1
Johnson 1,389 1,382 -7 -1
Montgomery 786 778 -8 -1
Pike 862 851 -11 -1
Desha 736 717 -19 -3
Little River 615 595 -20 -3
Woodruff 445 425 -20 -4
Newton 706 673 -33 -5
Independence 2,433 2,394 -39 -2
Jefferson 3,792 3,752 -40 -1
Logan 1,272 1,231 -41 -3
Sharp 1,305 1,263 -42 -3
Poinsett 1,512 1,464 -48 -3
Franklin 1,048 997 -51 -5
Ashley 1,062 1,003 -59 -6
Dallas 409 332 -77 -19
Union 2,834 2,753 -81 -3
Lee 708 620 -88 -12
Jackson 901 797 -104 -12
Cross 1,446 1,330 -116 -8
St. Francis 1,848 1,713 -135 -7
Ouachita 1,374 1,146 -228 -17
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Which counties contribute the most to the gig economy in Arkansas?

The top 5 counties have 41.28% of the entire 214,924 gig workforce

Looking at the county distribution for the gig economy workers across Arkansas, the top 5 counties have 41.28% of the entire 214,924 gig workforce.

On the other hand the lowest contributing locations contribute approximately 0.80% of the state level gig workforce with 1,717 gig workers in total among them.


As expected, the top counties with the most number of gig workers are also the counties with the highest growth percentage of gig workers over the last decade. The best growth achieved is by Benton county, where the number of gig workers increased 36% from being 15,689 in 2016 to 21,342 in 2019 ( the latest reference year for NES as per the release on Jun 30 2022).


Growth in gig economy across all of the counties in Arkansas over the last decade

Who does gig work and what are the demographic profile of gig economy workers in Arkansas?

Across Arkansas, the number of male workers in gig economy stood at 114,000 compared to 85,000 female workers

Across Arkansas, the gig work runs through every demographic profile criteria. As some of the the gigs such as delivering packages, food, driving passengers have low entry barriers work has a low barrier to start with, a lot of younger and population that is not economically established tend to take up these gigs more than the rest of population.

To get more details, we analyzed the most current Nonemployer Statistics by Demographics. We found that across Arkansas, the number of male workers in gig economy stood at 114,000 compared to 85,000 female workers.


Demographic breakdown of gig economy workers, by gender, in Arkansas

The distribution on the basis of ethnicity was stark and the number of non hispanics in the gig workforce stood at 194,000 compared to 11,500 workers with ethnicity as hispanic.


Demographic breakdown of gig economy workers, by ethnicity, in Arkansas

On the basis of race the number of gig workers from the white population was found to be 177,000 compared to the 23,000 from black and 4,500 asian population.


Demographic breakdown of gig economy workers, by race, in Arkansas


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Neilsberg Research
Neilsberg Research team are data scientists with expertise in processing, analysis and visualization of big data helping small businesses make right decisions.

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