The State of Gig Economy in Michigan. Statistics and Trends [2022]

The sales and receipts from the gig work in Michigan have increased over 30% in the last decade. Read along to get more insights on the trends for the rise of the freelance, independent and gig work in Michigan.
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Updated Dec 8, 2022

The rise of the industrial economy in the 70s had the working population in Michigan strive to get a full time job with an employer and show up for work. It has been the norm for decades, but if we study the shift in employment statistics closely, there is a big revolution in the making.

The working population in Michigan is currently witnessing a post-industrial shift into a self dependent economy. Gen Z doesn’t want to fit in the industrial complex and look for flexibility and satisfaction in their job. 

How big is the gig economy workforce in Michigan?

28% of the small business workforce in Michigan work as independent workers.

Comparative analysis of gig economy and employment datasets for small businesses suggest a dramatic shift in how working population in Michigan work: 28% of the small business workforce work as independent workers. In Michigan there are 741,509 self employed gig workers ( freelancers and contractors ) compared to 1,907,526 salaried employees in small business payroll ( firms with less than 500 employees).

The gig economy workforce of self employed independent contractors, freelancers, also identified as non employer firms are becoming an important factor in Michigan. As per the current 2019 NES ( released on June 30, 2022) there are 741,509 gig businesses in Michigan, up from 679,752 in 2010. 

Year No. of gig workers Receipts ($billion)
2010 679,752 26
2011 687,228 27
2012 687,629 28
2013 687,136 28
2014 696,730 29
2015 700,254 30
2016 703,595 31
2017 715,824 32
2018 730,700 33
2019 741,509 33
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This increase in the gig worker population can be safely related to increase in employment opportunities created by the rise of online platforms such as Uber, Lyft, Airbnb, TaskRabbit.

Which industries contribute the most to the gig economy in Michigan?

The sector " Other Services (except Public Administration) " contributed the most whereas the lowest contribution came from Utilities sector.

We aim to look at the distribution of gig economy workforce across broad 17 industry levels as defined under NAICS. As per the current 2019 NES ( released on June 30, 2022), there are 4 sectors with more than 75,000 gig workers. The sector " Other Services (except Public Administration) " contributed the most with the number of gig workers as 93,565. The lowest contributor to the gig economy was the Utilities sector with just 239 gig workers across Michigan. The number of gig "businesses" according to the respective industry sectors is exhibited in the table below.


Industry Gig workers in 2010 Gig workers in 2019 Growth Growth (%)
Transportation and Warehousing 26,282 60,216 33,934 129
Administrative and Support and Waste Management and Remediation Services 57,116 70,999 13,883 24
Real Estate and Rental and Leasing 70,325 82,817 12,492 18
Arts, Entertainment, and Recreation 31,004 40,472 9,468 31
Educational Services 17,611 26,584 8,973 51
Professional, Scientific, and Technical Services 83,679 91,573 7,894 9
Construction 75,832 82,454 6,622 9
Retail Trade 55,884 60,725 4,841 9
Accommodation and Food Services 9,368 13,435 4,067 43
Manufacturing 11,747 12,148 401 3
Information 8,158 8,416 258 3
Utilities 335 239 -96 -29
Wholesale Trade 11,286 10,427 -859 -8
Finance and Insurance 18,625 17,622 -1,003 -5
Mining, Quarrying, and Oil and Gas Extraction 2,642 1,263 -1,379 -52
Health Care and Social Assistance 72,630 62,377 -10,253 -14
Other Services (except Public Administration) 121,669 93,565 -28,104 -23
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The next important thing to analyze is change in the gig economy workforce across different industries over the last decade. This analysis will help us determine the true drivers in the rise of gig economy in Michigan. Analysis of the data suggests that the biggest driver in the gig economy across Michigan is the Transportation and Warehousingsector. The number of gig workers increased by 129% from 26,282 in 2010, increasing to 60,216 in the data from the current reference year NES 2019. 

For the same time period, the biggest loss of 28,104 was witnessed in the Other Services (except Public Administration) sector. The overall decline in this sector over the last decade was at 23%, witnessing a decrease to 93,565 ( in 2019 ) from 121,669 ( in 2010).

The change in the number of gig "businesses" according to the respective industry sectors over the data analysis of last 10 reference years in NES is exhibited in the table below.

Exhibit 1


County Gig workers in 2012 Gig workers in 2019 Growth Growth (%)
Wayne 126,471 137,698 11,227 9
Macomb 58,712 69,903 11,191 19
Oakland 109,305 120,182 10,877 10
Kent 43,541 50,382 6,841 16
Washtenaw 27,749 30,781 3,032 11
Ottawa 17,774 20,616 2,842 16
Livingston 14,154 15,432 1,278 9
Ingham 18,515 19,656 1,141 6
Grand Traverse 8,890 9,967 1,077 12
Kalamazoo 15,912 16,903 991 6
Lapeer 6,187 6,682 495 8
Allegan 7,847 8,318 471 6
Clinton 5,090 5,538 448 9
St. Clair 10,160 10,579 419 4
Midland 4,830 5,243 413 9
Berrien 9,891 10,233 342 3
Marquette 3,370 3,697 327 10
Barry 3,612 3,910 298 8
Leelanau 2,781 3,013 232 8
Monroe 8,306 8,490 184 2
Emmet 3,391 3,570 179 5
Lenawee 5,845 5,988 143 2
Van Buren 4,710 4,845 135 3
Ionia 3,209 3,343 134 4
Eaton 6,965 7,095 130 2
Benzie 1,689 1,797 108 6
Charlevoix 2,536 2,641 105 4
Muskegon 9,486 9,588 102 1
Mason 1,983 2,081 98 5
Isabella 3,604 3,689 85 2
Newaygo 2,760 2,845 85 3
Montcalm 3,585 3,659 74 2
Manistee 1,677 1,744 67 4
Houghton 1,922 1,988 66 3
Crawford 822 887 65 8
Gogebic 840 899 59 7
Antrim 2,053 2,107 54 3
Bay 5,618 5,670 52 1
Lake 601 653 52 9
Roscommon 1,519 1,571 52 3
Ogemaw 1,275 1,321 46 4
Otsego 1,949 1,993 44 2
Sanilac 3,128 3,166 38 1
Oscoda 614 649 35 6
Schoolcraft 402 437 35 9
Cheboygan 1,968 1,994 26 1
Mecosta 2,269 2,289 20 1
Baraga 377 390 13 3
Alger 557 568 11 2
Calhoun 6,640 6,648 8 0
Osceola 1,419 1,425 6 0
Iosco 1,557 1,561 4 0
Kalkaska 1,191 1,190 -1 0
Gladwin 1,619 1,616 -3 0
Tuscola 3,404 3,397 -7 0
Missaukee 1,105 1,096 -9 -1
Keweenaw 152 140 -12 -8
Luce 342 328 -14 -4
Presque Isle 944 926 -18 -2
Arenac 939 912 -27 -3
Mackinac 906 877 -29 -3
Branch 2,497 2,464 -33 -1
Ontonagon 403 368 -35 -9
Iron 781 741 -40 -5
Wexford 2,306 2,262 -44 -2
Clare 1,808 1,763 -45 -2
Dickinson 1,491 1,444 -47 -3
Cass 3,087 3,036 -51 -2
Oceana 1,685 1,633 -52 -3
Hillsdale 2,809 2,755 -54 -2
Alcona 725 669 -56 -8
Shiawassee 4,255 4,196 -59 -1
Alpena 1,930 1,869 -61 -3
Montmorency 621 550 -71 -11
Menominee 1,331 1,256 -75 -6
Chippewa 2,008 1,915 -93 -5
Delta 2,053 1,959 -94 -5
Gratiot 2,248 2,146 -102 -5
Huron 2,266 2,162 -104 -5
St. Joseph 3,640 3,497 -143 -4
Jackson 8,996 8,844 -152 -2
Genesee 28,659 28,457 -202 -1
Saginaw 11,361 10,717 -644 -6
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Which counties contribute the most to the gig economy in Michigan?

The top 5 counties have 55.15% of the entire 741,509 gig workforce

Looking at the county distribution for the gig economy workers across Michigan, the top 5 counties have 55.15% of the entire 741,509 gig workforce.

On the other hand the lowest contributing locations contribute approximately 0.22% of the state level gig workforce with 1,663 gig workers in total among them.


As expected, the top counties with the most number of gig workers are also the counties with the highest growth percentage of gig workers over the last decade. The best growth achieved is by Wayne county, where the number of gig workers increased 9% from being 126,471 in 2016 to 137,698 in 2019 ( the latest reference year for NES as per the release on Jun 30 2022).


Growth in gig economy across all of the counties in Michigan over the last decade

Who does gig work and what are the demographic profile of gig economy workers in Michigan?

Across Michigan, the number of male workers in gig economy stood at 388,000 compared to 310,000 female workers

Across Michigan, the gig work runs through every demographic profile criteria. As some of the the gigs such as delivering packages, food, driving passengers have low entry barriers work has a low barrier to start with, a lot of younger and population that is not economically established tend to take up these gigs more than the rest of population.

To get more details, we analyzed the most current Nonemployer Statistics by Demographics. We found that across Michigan, the number of male workers in gig economy stood at 388,000 compared to 310,000 female workers.


Demographic breakdown of gig economy workers, by gender, in Michigan

The distribution on the basis of ethnicity was stark and the number of non hispanics in the gig workforce stood at 693,000 compared to 22,000 workers with ethnicity as hispanic.


Demographic breakdown of gig economy workers, by ethnicity, in Michigan

On the basis of race the number of gig workers from the white population was found to be 593,000 compared to the 96,000 from black and 26,000 asian population.


Demographic breakdown of gig economy workers, by race, in Michigan


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Neilsberg Research
Neilsberg Research team are data scientists with expertise in processing, analysis and visualization of big data helping small businesses make right decisions.

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