The State of Gig Economy in Mississippi. Statistics and Trends [2022]

The sales and receipts from the gig work in Mississippi have increased over 31% in the last decade. Read along to get more insights on the trends for the rise of the freelance, independent and gig work in Mississippi.
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Updated Dec 8, 2022

The rise of the industrial economy in the 70s had the working population in Mississippi strive to get a full time job with an employer and show up for work. It has been the norm for decades, but if we study the shift in employment statistics closely, there is a big revolution in the making.

The working population in Mississippi is currently witnessing a post-industrial shift into a self dependent economy. Gen Z doesn’t want to fit in the industrial complex and look for flexibility and satisfaction in their job. 

How big is the gig economy workforce in Mississippi?

34% of the small business workforce in Mississippi work as independent workers.

Comparative analysis of gig economy and employment datasets for small businesses suggest a dramatic shift in how working population in Mississippi work: 34% of the small business workforce work as independent workers. In Mississippi there are 228,123 self employed gig workers ( freelancers and contractors ) compared to 441,099 salaried employees in small business payroll ( firms with less than 500 employees).

The gig economy workforce of self employed independent contractors, freelancers, also identified as non employer firms are becoming an important factor in Mississippi. As per the current 2019 NES ( released on June 30, 2022) there are 228,123 gig businesses in Mississippi, up from 196,184 in 2010. 


Year No. of gig workers Receipts ($billion)
2010 196,184 7
2011 198,171 7
2012 199,777 8
2013 201,939 8
2014 209,279 8
2015 211,955 8
2016 214,804 9
2017 219,596 9
2018 222,159 9
2019 228,123 10
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This increase in the gig worker population can be safely related to increase in employment opportunities created by the rise of online platforms such as Uber, Lyft, Airbnb, TaskRabbit.

Which industries contribute the most to the gig economy in Mississippi?

The sector " Other Services (except Public Administration) " contributed the most whereas the lowest contribution came from Utilities sector.

We aim to look at the distribution of gig economy workforce across broad 17 industry levels as defined under NAICS. As per the current 2019 NES ( released on June 30, 2022), there are 3 sectors with more than 25,000 gig workers. The sector " Other Services (except Public Administration) " contributed the most with the number of gig workers as 34,966. The lowest contributor to the gig economy was the Utilities sector with just 219 gig workers across Mississippi. The number of gig "businesses" according to the respective industry sectors is exhibited in the table below.

Exhibit 1


Industry Gig workers in 2010 Gig workers in 2019 Growth Growth (%)
Administrative and Support and Waste Management and Remediation Services 22,315 30,283 7,968 36
Transportation and Warehousing 9,718 15,461 5,743 59
Health Care and Social Assistance 18,198 22,752 4,554 25
Real Estate and Rental and Leasing 14,192 17,539 3,347 24
Professional, Scientific, and Technical Services 17,063 20,361 3,298 19
Arts, Entertainment, and Recreation 5,575 8,039 2,464 44
Retail Trade 15,889 18,244 2,355 15
Educational Services 3,629 5,884 2,255 62
Accommodation and Food Services 3,451 5,126 1,675 49
Construction 29,174 30,182 1,008 3
Manufacturing 2,313 2,804 491 21
Finance and Insurance 6,401 6,822 421 7
Information 1,421 1,641 220 15
Wholesale Trade 2,797 2,837 40 1
Utilities 293 219 -74 -25
Mining, Quarrying, and Oil and Gas Extraction 1,693 911 -782 -46
Other Services (except Public Administration) 37,651 34,966 -2,685 -7
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The next important thing to analyze is change in the gig economy workforce across different industries over the last decade. This analysis will help us determine the true drivers in the rise of gig economy in Mississippi. Analysis of the data suggests that the biggest driver in the gig economy across Mississippi is the Administrative and Support and Waste Management and Remediation Servicessector. The number of gig workers increased by 36% from 22,315 in 2010, increasing to 30,283 in the data from the current reference year NES 2019. 

For the same time period, the biggest loss of 2,685 was witnessed in the Other Services (except Public Administration) sector. The overall decline in this sector over the last decade was at 7%, witnessing a decrease to 34,966 ( in 2019 ) from 37,651 ( in 2010).

The change in the number of gig "businesses" according to the respective industry sectors over the data analysis of last 10 reference years in NES is exhibited in the table below.


County Gig workers in 2012 Gig workers in 2019 Growth Growth (%)
DeSoto 11,251 15,205 3,954 35
Madison 9,663 12,281 2,618 27
Harrison 13,692 15,902 2,210 16
Rankin 11,388 13,405 2,017 18
Lafayette 3,520 4,942 1,422 40
Jackson 8,722 9,996 1,274 15
Lee 5,597 6,820 1,223 22
Lamar 4,045 5,182 1,137 28
Hinds 19,777 20,855 1,078 5
Forrest 5,093 5,672 579 11
Jones 4,170 4,704 534 13
Oktibbeha 2,814 3,294 480 17
Lincoln 2,241 2,709 468 21
Hancock 3,186 3,635 449 14
Lauderdale 4,691 5,124 433 9
Copiah 1,696 2,127 431 25
Marshall 2,539 2,959 420 17
Panola 2,376 2,795 419 18
Union 1,804 2,212 408 23
Lowndes 3,675 4,050 375 10
Wayne 1,266 1,635 369 29
Pearl River 3,948 4,278 330 8
Neshoba 1,561 1,880 319 20
Pontotoc 1,903 2,199 296 16
Pike 3,085 3,373 288 9
Scott 1,487 1,747 260 17
Tate 1,906 2,144 238 12
Jasper 880 1,097 217 25
Monroe 1,891 2,092 201 11
Attala 1,133 1,329 196 17
Leflore 1,532 1,722 190 12
George 1,327 1,513 186 14
Kemper 461 643 182 39
Bolivar 2,004 2,185 181 9
Leake 1,171 1,345 174 15
Newton 1,200 1,360 160 13
Franklin 450 598 148 33
Sunflower 1,468 1,615 147 10
Grenada 1,372 1,517 145 11
Adams 2,290 2,430 140 6
Marion 1,821 1,959 138 8
Tippah 1,329 1,465 136 10
Noxubee 834 955 121 15
Covington 1,439 1,548 109 8
Holmes 1,114 1,219 105 9
Quitman 411 515 104 25
Clay 1,246 1,349 103 8
Yalobusha 818 920 102 12
Jefferson 472 572 100 21
Stone 1,211 1,309 98 8
Lawrence 711 794 83 12
Wilkinson 557 637 80 14
Carroll 660 739 79 12
Montgomery 559 637 78 14
Tunica 646 715 69 11
Chickasaw 1,069 1,137 68 6
Walthall 1,093 1,160 67 6
Yazoo 1,633 1,700 67 4
Greene 647 710 63 10
Benton 531 593 62 12
Smith 900 950 50 6
Prentiss 1,497 1,544 47 3
Warren 2,939 2,984 45 2
Coahoma 1,698 1,737 39 2
Calhoun 935 970 35 4
Webster 788 822 34 4
Choctaw 652 685 33 5
Amite 843 875 32 4
Humphreys 573 605 32 6
Winston 1,328 1,360 32 2
Perry 710 738 28 4
Tishomingo 1,087 1,115 28 3
Clarke 1,034 1,055 21 2
Sharkey 355 368 13 4
Issaquena 71 78 7 10
Claiborne 363 363 0 0
Itawamba 1,303 1,294 -9 -1
Jefferson Davis 860 850 -10 -1
Alcorn 2,475 2,462 -13 -1
Washington 3,465 3,395 -70 -2
Simpson 1,987 1,915 -72 -4
Tallahatchie 838 754 -84 -10
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Which counties contribute the most to the gig economy in Mississippi?

The top 5 counties have 34.04% of the entire 228,123 gig workforce

Looking at the county distribution for the gig economy workers across Mississippi, the top 5 counties have 34.04% of the entire 228,123 gig workforce.

On the other hand the lowest contributing locations contribute approximately 0.83% of the state level gig workforce with 1,896 gig workers in total among them.


As expected, the top counties with the most number of gig workers are also the counties with the highest growth percentage of gig workers over the last decade. The best growth achieved is by DeSoto county, where the number of gig workers increased 35% from being 11,251 in 2016 to 15,205 in 2019 ( the latest reference year for NES as per the release on Jun 30 2022).


Growth in gig economy across all of the counties in Mississippi over the last decade

Who does gig work and what are the demographic profile of gig economy workers in Mississippi?

Across Mississippi, the number of male workers in gig economy stood at 116,000 compared to 98,500 female workers

Across Mississippi, the gig work runs through every demographic profile criteria. As some of the the gigs such as delivering packages, food, driving passengers have low entry barriers work has a low barrier to start with, a lot of younger and population that is not economically established tend to take up these gigs more than the rest of population.

To get more details, we analyzed the most current Nonemployer Statistics by Demographics. We found that across Mississippi, the number of male workers in gig economy stood at 116,000 compared to 98,500 female workers.


Demographic breakdown of gig economy workers, by gender, in Mississippi

The distribution on the basis of ethnicity was stark and the number of non hispanics in the gig workforce stood at 214,000 compared to 4,800 workers with ethnicity as hispanic.


Demographic breakdown of gig economy workers, by ethnicity, in Mississippi

On the basis of race the number of gig workers from the white population was found to be 142,000 compared to the 71,500 from black and 4,400 asian population.


Demographic breakdown of gig economy workers, by race, in Mississippi


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Neilsberg Research
Neilsberg Research team are data scientists with expertise in processing, analysis and visualization of big data helping small businesses make right decisions.

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