The State of Gig Economy in Tennessee. Statistics and Trends [2022]

The sales and receipts from the gig work in Tennessee have increased over 45% in the last decade. Read along to get more insights on the trends for the rise of the freelance, independent and gig work in Tennessee.
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Updated Dec 10, 2022

The rise of the industrial economy in the 70s had the working population in Tennessee strive to get a full time job with an employer and show up for work. It has been the norm for decades, but if we study the shift in employment statistics closely, there is a big revolution in the making.

The working population in Tennessee is currently witnessing a post-industrial shift into a self dependent economy. Gen Z doesn’t want to fit in the industrial complex and look for flexibility and satisfaction in their job. 

How big is the gig economy workforce in Tennessee?

33% of the small business workforce in Tennessee work as independent workers.

Comparative analysis of gig economy and employment datasets for small businesses suggest a dramatic shift in how working population in Tennessee work: 33% of the small business workforce work as independent workers. In Tennessee there are 555,566 self employed gig workers ( freelancers and contractors ) compared to 1,150,008 salaried employees in small business payroll ( firms with less than 500 employees).

The gig economy workforce of self employed independent contractors, freelancers, also identified as non employer firms are becoming an important factor in $t15_v2. As per the current 2019 NES ( released on June 30, 2022) there are 555,566 gig businesses in Tennessee, up from 465,545 in 2010. 


Year No. of gig workers Receipts ($billion)
2010 465,545 19
2011 473,451 20
2012 471,026 20
2013 470,330 21
2014 487,341 22
2015 495,703 23
2016 508,596 24
2017 524,081 25
2018 539,987 26
2019 555,566 28
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This increase in the gig worker population can be safely related to increase in employment opportunities created by the rise of online platforms such as Uber, Lyft, Airbnb, TaskRabbit.

Which industries contribute the most to the gig economy in Tennessee?

The sector " Other Services (except Public Administration) " contributed the most whereas the lowest contribution came from Utilities sector.

We aim to look at the distribution of gig economy workforce across broad 17 industry levels as defined under NAICS. As per the current 2019 NES ( released on June 30, 2022), there are 4 sectors with more than 50,000 gig workers. The sector " Other Services (except Public Administration) " contributed the most with the number of gig workers as 70,950. The lowest contributor to the gig economy was the Utilities sector with just 206 gig workers across Tennessee. The number of gig "businesses" according to the respective industry sectors is exhibited in the table below.

Exhibit 1


Industry Gig workers in 2010 Gig workers in 2019 Growth Growth (%)
Transportation and Warehousing 20,511 44,101 23,590 115
Administrative and Support and Waste Management and Remediation Services 48,645 64,397 15,752 32
Professional, Scientific, and Technical Services 50,728 64,668 13,940 27
Arts, Entertainment, and Recreation 25,723 38,745 13,022 51
Real Estate and Rental and Leasing 37,815 49,447 11,632 31
Educational Services 9,381 17,410 8,029 86
Retail Trade 40,085 46,477 6,392 16
Accommodation and Food Services 7,016 11,294 4,278 61
Health Care and Social Assistance 34,323 38,476 4,153 12
Information 6,474 8,292 1,818 28
Construction 67,363 68,724 1,361 2
Finance and Insurance 13,089 14,068 979 7
Manufacturing 6,163 6,384 221 4
Utilities 262 206 -56 -21
Mining, Quarrying, and Oil and Gas Extraction 306 215 -91 -30
Wholesale Trade 7,183 6,811 -372 -5
Other Services (except Public Administration) 85,840 70,950 -14,890 -17
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The next important thing to analyze is change in the gig economy workforce across different industries over the last decade. This analysis will help us determine the true drivers in the rise of gig economy in Tennessee. Analysis of the data suggests that the biggest driver in the gig economy across Tennessee is the Transportation and Warehousingsector. The number of gig workers increased by 115% from 20,511 in 2010, increasing to 44,101 in the data from the current reference year NES 2019. 

For the same time period, the biggest loss of 14,890 was witnessed in the Other Services (except Public Administration) sector. The overall decline in this sector over the last decade was at 17%, witnessing a decrease to 70,950 ( in 2019 ) from 85,840 ( in 2010).

The change in the number of gig "businesses" according to the respective industry sectors over the data analysis of last 10 reference years in NES is exhibited in the table below.


County Gig workers in 2012 Gig workers in 2019 Growth Growth (%)
Davidson 58,529 80,118 21,589 37
Williamson 21,752 30,877 9,125 42
Rutherford 17,993 26,848 8,855 49
Shelby 79,261 86,195 6,934 9
Hamilton 23,408 29,071 5,663 24
Knox 33,249 38,134 4,885 15
Sumner 13,523 17,538 4,015 30
Wilson 9,653 13,477 3,824 40
Montgomery 8,788 12,411 3,623 41
Maury 5,610 8,257 2,647 47
Washington 7,682 8,867 1,185 15
Robertson 4,839 6,000 1,161 24
Blount 8,382 9,538 1,156 14
Bradley 6,712 7,702 990 15
Sevier 7,636 8,442 806 11
Fayette 3,166 3,898 732 23
Sullivan 9,476 10,128 652 7
Marshall 1,938 2,464 526 27
Putnam 5,822 6,310 488 8
Cheatham 3,265 3,752 487 15
Dickson 3,667 4,122 455 12
Loudon 3,332 3,782 450 14
Coffee 3,541 3,959 418 12
Bedford 2,889 3,296 407 14
Anderson 4,478 4,883 405 9
Jefferson 3,040 3,353 313 10
Madison 6,469 6,756 287 4
Warren 2,821 3,072 251 9
Franklin 2,613 2,800 187 7
DeKalb 1,311 1,495 184 14
McMinn 2,965 3,141 176 6
Cumberland 4,507 4,675 168 4
Giles 1,773 1,939 166 9
Haywood 1,060 1,220 160 15
Tipton 3,813 3,973 160 4
Greene 4,063 4,213 150 4
Smith 1,331 1,475 144 11
Hickman 1,665 1,796 131 8
Rhea 1,672 1,803 131 8
Cannon 1,023 1,146 123 12
Monroe 2,704 2,826 122 5
Roane 3,024 3,134 110 4
Unicoi 782 891 109 14
Trousdale 583 686 103 18
Fentress 1,507 1,597 90 6
Henry 2,205 2,292 87 4
Weakley 1,718 1,805 87 5
Grainger 1,458 1,541 83 6
Perry 594 672 78 13
Van Buren 360 438 78 22
Overton 1,780 1,851 71 4
Hardeman 1,446 1,515 69 5
White 1,969 2,037 68 3
Marion 1,740 1,801 61 4
Meigs 669 725 56 8
Sequatchie 1,019 1,075 56 5
Benton 1,037 1,081 44 4
Lincoln 2,407 2,451 44 2
Henderson 1,738 1,779 41 2
Moore 441 479 38 9
Polk 1,027 1,063 36 4
Carroll 1,627 1,657 30 2
Lewis 900 927 27 3
Obion 1,869 1,894 25 1
Hawkins 3,027 3,048 21 1
Decatur 837 857 20 2
Scott 1,337 1,357 20 1
Gibson 2,866 2,885 19 1
Lawrence 2,942 2,961 19 1
Macon 1,675 1,694 19 1
Chester 1,045 1,062 17 2
Carter 3,299 3,315 16 0
Union 1,254 1,264 10 1
Johnson 1,091 1,099 8 1
Cocke 2,162 2,165 3 0
Humphreys 1,166 1,165 -1 0
Pickett 470 464 -6 -1
Houston 529 522 -7 -1
Wayne 999 986 -13 -1
Jackson 827 810 -17 -2
Stewart 819 801 -18 -2
Crockett 944 912 -32 -3
McNairy 1,694 1,648 -46 -3
Hamblen 3,594 3,546 -48 -1
Lake 386 323 -63 -16
Hancock 479 405 -74 -15
Bledsoe 845 768 -77 -9
Clay 701 622 -79 -11
Dyer 2,497 2,412 -85 -3
Grundy 1,288 1,189 -99 -8
Morgan 1,199 1,081 -118 -10
Lauderdale 1,335 1,215 -120 -9
Hardin 1,895 1,755 -140 -7
Claiborne 1,990 1,794 -196 -10
Campbell 2,513 2,298 -215 -9
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Which counties contribute the most to the gig economy in Tennessee?

The top 5 counties have 47.59% of the entire 555,566 gig workforce

Looking at the county distribution for the gig economy workers across Tennessee, the top 5 counties have 47.59% of the entire 555,566 gig workforce.

On the other hand the lowest contributing locations contribute approximately 0.38% of the state level gig workforce with 2,109 gig workers in total among them.


As expected, the top counties with the most number of gig workers are also the counties with the highest growth percentage of gig workers over the last decade. The best growth achieved is by Davidson county, where the number of gig workers increased 37% from being 58,529 in 2016 to 80,118 in 2019 ( the latest reference year for NES as per the release on Jun 30 2022).


Growth in gig economy across all of the counties in Tennessee over the last decade

Who does gig work and what are the demographic profile of gig economy workers in Tennessee?

Across Tennessee, the number of male workers in gig economy stood at 295,000 compared to 229,000 female workers

Across Tennessee, the gig work runs through every demographic profile criteria. As some of the the gigs such as delivering packages, food, driving passengers have low entry barriers work has a low barrier to start with, a lot of younger and population that is not economically established tend to take up these gigs more than the rest of population.

To get more details, we analyzed the most current Nonemployer Statistics by Demographics. We found that across Tennessee, the number of male workers in gig economy stood at 295,000 compared to 229,000 female workers.


Demographic breakdown of gig economy workers, by gender, in Tennessee

The distribution on the basis of ethnicity was stark and the number of non hispanics in the gig workforce stood at 510,000 compared to 22,000 workers with ethnicity as hispanic.


Demographic breakdown of gig economy workers, by ethnicity, in Tennessee

On the basis of race the number of gig workers from the white population was found to be 436,000 compared to the 81,000 from black and 13,500 asian population.


Demographic breakdown of gig economy workers, by race, in Tennessee


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Neilsberg Research
Neilsberg Research team are data scientists with expertise in processing, analysis and visualization of big data helping small businesses make right decisions.

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