The State of Gig Economy in Utah. Statistics and Trends [2022]

The sales and receipts from the gig work in Utah have increased over 57% in the last decade. Read along to get more insights on the trends for the rise of the freelance, independent and gig work in Utah.
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Updated Dec 10, 2022

The rise of the industrial economy in the 70s had the working population in Utah strive to get a full time job with an employer and show up for work. It has been the norm for decades, but if we study the shift in employment statistics closely, there is a big revolution in the making.

The working population in Utah is currently witnessing a post-industrial shift into a self dependent economy. Gen Z doesn’t want to fit in the industrial complex and look for flexibility and satisfaction in their job. 

How big is the gig economy workforce in Utah?

29% of the small business workforce in Utah work as independent workers.

Comparative analysis of gig economy and employment datasets for small businesses suggest a dramatic shift in how working population in Utah work: 29% of the small business workforce work as independent workers. In Utah there are 256,450 self employed gig workers ( freelancers and contractors ) compared to 625,571 salaried employees in small business payroll ( firms with less than 500 employees).

The gig economy workforce of self employed independent contractors, freelancers, also identified as non employer firms are becoming an important factor in Utah. As per the current 2019 NES ( released on June 30, 2022) there are 256,450 gig businesses in Utah, up from 191,963 in 2010. 


Year No. of gig workers Receipts ($billion)
2010 191,963 8
2011 196,634 8
2012 199,393 9
2013 201,838 9
2014 209,643 10
2015 216,280 10
2016 225,383 10
2017 236,794 11
2018 246,766 12
2019 256,450 13
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This increase in the gig worker population can be safely related to increase in employment opportunities created by the rise of online platforms such as Uber, Lyft, Airbnb, TaskRabbit.

Which industries contribute the most to the gig economy in Utah?

The sector " Professional, Scientific, and Technical Services " contributed the most whereas the lowest contribution came from Utilities sector.

We aim to look at the distribution of gig economy workforce across broad 17 industry levels as defined under NAICS. As per the current 2019 NES ( released on June 30, 2022), there are 4 sectors with more than 25,000 gig workers. The sector " Professional, Scientific, and Technical Services " contributed the most with the number of gig workers as 42,860. The lowest contributor to the gig economy was the Utilities sector with just 159 gig workers across Utah. The number of gig "businesses" according to the respective industry sectors is exhibited in the table below.

Exhibit 1


Industry Gig workers in 2010 Gig workers in 2019 Growth Growth (%)
Professional, Scientific, and Technical Services 29,934 42,860 12,926 43
Transportation and Warehousing 5,367 17,612 12,245 228
Real Estate and Rental and Leasing 29,345 37,624 8,279 28
Retail Trade 19,128 27,302 8,174 43
Educational Services 6,057 11,907 5,850 97
Arts, Entertainment, and Recreation 9,557 15,327 5,770 60
Administrative and Support and Waste Management and Remediation Services 12,022 17,384 5,362 45
Construction 17,720 19,809 2,089 12
Accommodation and Food Services 1,830 3,616 1,786 98
Health Care and Social Assistance 12,591 14,191 1,600 13
Information 3,483 4,470 987 28
Manufacturing 3,721 4,578 857 23
Wholesale Trade 3,559 3,872 313 9
Utilities 126 159 33 26
Mining, Quarrying, and Oil and Gas Extraction 490 446 -44 -9
Finance and Insurance 9,616 9,209 -407 -4
Other Services (except Public Administration) 26,190 24,347 -1,843 -7
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The next important thing to analyze is change in the gig economy workforce across different industries over the last decade. This analysis will help us determine the true drivers in the rise of gig economy in Utah. Analysis of the data suggests that the biggest driver in the gig economy across Utah is the Professional, Scientific, and Technical Servicessector. The number of gig workers increased by 43% from 29,934 in 2010, increasing to 42,860 in the data from the current reference year NES 2019. 

For the same time period, the biggest loss of 1,843 was witnessed in the Other Services (except Public Administration) sector. The overall decline in this sector over the last decade was at 7%, witnessing a decrease to 24,347 ( in 2019 ) from 26,190 ( in 2010).

The change in the number of gig "businesses" according to the respective industry sectors over the data analysis of last 10 reference years in NES is exhibited in the table below.


County Gig workers in 2012 Gig workers in 2019 Growth Growth (%)
Salt Lake 75,602 95,332 19,730 26
Utah 39,431 54,065 14,634 37
Davis 20,927 26,135 5,208 25
Washington 11,837 16,476 4,639 39
Weber 12,674 15,632 2,958 23
Cache 7,849 9,707 1,858 24
Wasatch 2,362 3,817 1,455 62
Summit 5,423 6,800 1,377 25
Tooele 2,574 3,730 1,156 45
Iron 3,233 4,371 1,138 35
Box Elder 2,984 3,703 719 24
Sanpete 1,721 2,085 364 21
Morgan 897 1,210 313 35
Uintah 1,775 1,970 195 11
Kane 679 873 194 29
Duchesne 1,411 1,602 191 14
Grand 983 1,131 148 15
Juab 707 843 136 19
Sevier 1,414 1,523 109 8
Beaver 479 574 95 20
Rich 228 313 85 37
Carbon 1,091 1,164 73 7
Wayne 301 369 68 23
Millard 810 867 57 7
San Juan 765 812 47 6
Emery 615 650 35 6
Garfield 452 480 28 6
Piute 104 128 24 23
Daggett 65 88 23 35
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Which counties contribute the most to the gig economy in Utah?

The top 5 counties have 80.97% of the entire 256,450 gig workforce

Looking at the county distribution for the gig economy workers across Utah, the top 5 counties have 80.97% of the entire 256,450 gig workforce.

On the other hand the lowest contributing locations contribute approximately 0.54% of the state level gig workforce with 1,378 gig workers in total among them.


As expected, the top counties with the most number of gig workers are also the counties with the highest growth percentage of gig workers over the last decade. The best growth achieved is by Salt Lake county, where the number of gig workers increased 26% from being 75,602 in 2016 to 95,332 in 2019 ( the latest reference year for NES as per the release on Jun 30 2022).


Growth in gig economy across all of the counties in Utah over the last decade

Who does gig work and what are the demographic profile of gig economy workers in Utah?

Across Utah, the number of male workers in gig economy stood at 131,000 compared to 94,000 female workers

Across Utah, the gig work runs through every demographic profile criteria. As some of the the gigs such as delivering packages, food, driving passengers have low entry barriers work has a low barrier to start with, a lot of younger and population that is not economically established tend to take up these gigs more than the rest of population.

To get more details, we analyzed the most current Nonemployer Statistics by Demographics. We found that across Utah, the number of male workers in gig economy stood at 131,000 compared to 94,000 female workers.


Demographic breakdown of gig economy workers, by gender, in Utah

The distribution on the basis of ethnicity was stark and the number of non hispanics in the gig workforce stood at 221,000 compared to 19,000 workers with ethnicity as hispanic.


Demographic breakdown of gig economy workers, by ethnicity, in Utah

On the basis of race the number of gig workers from the white population was found to be 228,000 compared to the 2,700 from black and 7,300 asian population.


Demographic breakdown of gig economy workers, by race, in Utah


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Neilsberg Research
Neilsberg Research team are data scientists with expertise in processing, analysis and visualization of big data helping small businesses make right decisions.

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