Branson, MO

City in MO, US

By Neilsberg Research

Last updated May 1, 2026

Key Indicators

A quick look at key numbers

Population

12,817

Source: U.S. Census Bureau American Community Survey (ACS) 2020-2024 5-Year Estimates

Median Age

39.3

years ∙ half population younger than 39.3, half older

Diversity Index

34.8%

chance two random people differ in race and ethnicity

Nativity

4.2%

foreign-born population

95.8%Native

4.2% Foreign-born

Geographic Context

Location, size, and surroundings

About

Branson is a city within Stone and Taney counties, Missouri, United States.

Location

City in MO, US

Co-ordinates

DEC36.612287° N, 93.291812° W

DMS36° 36′ 44.23″ N, 93° 17′ 30.52″ W

Population Density & area

601.7/sq mi (231.8/km²)

Total Area

21.4 sq mi (55.6 km²)

Land Area

21.3 sq mi (55.3 km²) · 99.41%

Water Area

0.1 sq mi (0.3 km²) · 0.59%

Demographics & Living

Who lives here, how households are formed, and community composition

Population Composition

Key characteristics of the population

Sex Distribution

45.2% male

Male 45.2%

Female 54.8%

males per 100 females

Branson 82.6

Missouri 97.2

United States 98

Nativity

4.2%

foreign-born population

95.8%Native

4.2% Foreign-born

% Foreign-born

Branson 4.2%

Missouri 4.5%

United States 14.1%

Age Distribution

How the population is spread across age groups

Median Age

39.3

years ∙ half population younger than 39.3, half older

Branson

39.3

Missouri

United States

38.9

Dependency ratio

83.8

dependents per 100 working-age adults

Branson 83.8

Missouri 67.3

United States 64.4

AGE DISTRIBUTION

Distribution of age group

Median age

	Branson	Missouri	United States
Age Group
Children (Under 18)	20.7%	22.3%	22%
Working age (18-64)	54.4%	59.8%	60.8%
Senior (65+)	24.9%	17.9%	17.2%
Dependency ratio
Total dependency ratio	83.8	67.3	64.4
Child dependency ratio	38	37.4	36.1
Old-age dependency ratio	45.8	29.9	28.3

Racial & Ethnic Composition

Racial and ethnic makeup and how it compares

Race & Ethnicity

White

80.1%

Black

5.4%

Asian

2.9%

Hispanic

6.8%

Other

4.8%

Note: White, Black, and Asian refer to individuals belonging to a single race and not of Hispanic origin. Hispanics may be of any race.

Diversity Index

34.8%

chance two random people differ in race and ethnicity

Branson 34.8%

Missouri 40%

United States 61.4%

Note: The Diversity Index (DI), based on the Blau Index, measures the probability that two randomly selected individuals differ in race and ethnicity. Values range from 0 (no diversity) to 1 (high diversity) and are shown as percentages.

RACIAL & ETHNIC COMPOSITION

Race & Ethnicity

Percentage of Branson population

	Branson	Missouri	United States
Hispanic or Latino	6.8%	5.2%	19.3%
Mexican	4.5%	3.2%	11.3%
Puerto Rican	1.8%	0.4%	1.8%
Cuban	0%	0.1%	0.8%
Other Hispanic / Latino	0.6%	1.4%	5.5%
Not Hispanic or Latino	93.2%	94.8%	80.7%
One race	88.7%	90%	76.4%
White	80.1%	76.3%	57.4%
Black or African American	5.4%	10.9%	11.9%
American Indian and Alaska Native	0.2%	0.2%	0.5%
Asian	2.9%	2.1%	5.9%
Native Hawaiian and Other Pacific Islander	0%	0.1%	0.2%
Some Other Race	0.1%	0.4%	0.6%
Two or more races (Multiracial)	4.5%	4.8%	4.3%

Household & Families Composition

Household size, type, and family structure

Household structure

50.4% family

Family 50.4%

Non family 49.6%

% family households

Branson 50.4%

Missouri 62.1%

United States 64.2%

Average household size

2.21

persons per household

Branson

2.21

Missouri

2.4

United States

2.53

Household & Family COMPOSITION

Households

Percentage of Branson population

	Branson	Missouri	United States
Total households	5,712	2,508,227	129,227,496
Average houshold size	2.21	2.4	2.53
Family households	2,880	1,558,009	82,990,528
Average family size	3.01	3.03	3.14
Married couple family	2,233	1,166,368	60,637,388
Other families	647	391,641	22,353,140
Male householder	210	115,975	6,572,819
Female householder	437	275,666	15,780,321
Non-family households	2,832	950,218	46,236,968
One-person households	2,170	781,034	37,140,836
Male householder	708	351,809	16,871,444
Senior (65+) living alone	247	107,203	5,225,110
Female householder	1,462	429,225	20,269,392
Senior (65+) living alone	810	215,073	10,089,070
Other living arrangements	662	169,184	9,096,132

Housing Profile

Housing stock, ownership, rentals, and cost burdens

Total housing units

9,006

housing units

Branson 9,006

Missouri 2,825,287

United States 143,775,355

Occupancy status

63.4% occupied

Occupied 63.4%

Vacant 36.6%

vacancy rate

Branson 36.6%

Missouri 11.2%

United States 10.1%

Housing Characteristics

How the housing supply is structured and used

Types of Housing unit

35.5%

Single family houses

35.5%

Apartments in multi-unit structures

61.7%

Mobile homes

2.7%

Boat, RV, van, etc

0.1%

Median Year Built

1996

Half of houses were built before 1996, and half after.

Historic ∙ 1939 or earlier

Postwar & mid-century ∙ 1940 - 1969

8.4%

Late 20th century ∙ 1970 - 1999

51.9%

Modern ∙ 2000 or later

38.5%

Note: Median year built reflects occupied units only; distribution includes all units.

Housing Characteristics

Units, rooms & bedrooms

Physical characteristics of housing units

	Branson	Missouri	United States
Rooms per unit
Median rooms	4.4	5.7	5.5
1–3 rooms	25.4%	11.5%	15.1%
4–6 rooms	55.6%	53.4%	51.6%
7+ rooms	19%	35%	33.4%
Bedrooms
No bedroom / studio	4.6%	2%	2.9%
1 bedroom	13.9%	9.7%	10.9%
2 bedrooms	47.4%	26.1%	25%
3 bedrooms	25.9%	41.3%	38.7%
4+ bedrooms	8.2%	20.9%	22.4%
At a glance
Median year built	1996	1979	1981
Total housing units	9,006	2,825,287	143,775,355

Occupancy Profile

Who is inside and how they use it

Homeownership

48.3% owners

Renter-occupied 51.7%

Owner-occupied 48.3%

homeownership rate

Branson 48.3%

Missouri 68.1%

United States 65.2%

Average household size

2.3

Owner-occupied

2.13

Renter-occupied

owner-occupied average size

Branson 2.3

Missouri 2.54

United States 2.64

Housing Characteristics

Occupied unit characteristics

Tenure, crowding, and utilities

	Branson	Missouri	United States
Total occupied units	5,712	2,508,227	129,227,496
Year moved in
2020 or later	37.7%	24.7%	24.8%
2010 to 2019	49.3%	40%	39.6%
2000 to 2009	8.3%	16.5%	16.4%
1999 or earlier	4.7%	18.8%	19.1%
Occupants per room
1.00 or fewer	95.4%	98.3%	96.6%
1.01 to 1.50	2.1%	1.2%	2.2%
1.51 or more	2.5%	0.5%	1.2%
Vehicles availability
No vehicles	5.5%	6.6%	8.4%
1 vehicle	46.3%	33%	33.1%
2 vehicles	36.3%	37.5%	36.6%
3 or more vehicles	12%	22.8%	21.9%
House heating fuel used
Gas	10.7%	57.7%	51.4%
Electricity	87.8%	38.8%	41.3%
Solar	0.1%	0.1%	0.3%
Fuel oil, kerosene etc	0.3%	0.2%	3.9%
All other fuels	0.6%	2.8%	2%
No fuel used	0.5%	0.4%	1.2%
Selected characteristics
Lacking complete plumbing	0%	0.4%	0.4%
Lacking complete kitchen	2.3%	0.8%	0.8%
No telephone service available	0.3%	0.9%	0.9%

Housing Value

What owner-occupied units are worth

Median home value

$251,000

owner-occupied units

Median value(USD)

Branson

$251,000

Missouri

$230,300

United States

$332,700

Housing Cost Burden

29.4%

of homeowners with a mortgage are cost-burdened

% Cost-Burdened Households

Owners with a mortgage

29.4%

Owners without a mortgage

15.3%

Renters

39.4%

Note: Households spending 30% or more of their income on housing costs are considered cost-burdened.

Financial characteristics

Property value and housing costs

Tenure, crowding, and utilities

	Branson	Missouri	United States
Property value
Median Value	$251,000	$230,300	$332,700
Under $100,000	8.4%	15.9%	11.4%
$100,000 - $200,000	17.5%	25.7%	15.8%
$200,000 - $300,000	40.7%	24.1%	17.8%
$300,000 - $500,000	25.6%	23.6%	26.9%
$500,000 - $1,000,000	7.3%	9.1%	20.9%
$1,000,000 and more	0.5%	1.6%	7.1%
Owner-occupied households
With a mortgage	54.3%	60.2%	60.6%
Without a mortgage	45.7%	39.8%	39.4%
Median monthly owner costs
With a mortgage	$1,418	$1,524	$1,963
Without a mortgage	$518	$546	$638
Gross rent
Median rent	$961	$1,033	$1,413

Education Profile

How educated is the community and how education pays off

Adults with a college degree

27.6%

of adults 25+ with a bachelor's degree or higher

Branson 27.6%

Missouri 32.4%

United States 35.7%

Adults without a high school diploma

8.9%

of adults (25+) without a high school diploma

Branson 8.9%

Missouri 8.2%

United States 10.4%

School Enrollment

Who is enrolled in school and at what level

School enrollment

2,383

population (age 3+) enrolled in school

Nursery / Preschool

9.5%

K–12

68.7%

College / Undergraduate

20.4%

Graduate / Professional

1.5%

College-going rate (18-24 yr olds)

28.8%

of 18-24-year-olds in college or graduate school

Branson

28.8%

Missouri

38.1%

United States

40.9%

Enrollment & school type

Enrollment levels, college-going rate, and public vs private school split

Population 3+ currently enrolled in a school

	Branson	Missouri	United States
Total enrolled (age 3+)	2,383	1,440,482	80,089,790
Nursery / preschool	9.5%	6.3%	5.7%
K–12	68.7%	69.4%	67.6%
Kindergarten	5.1%	5.1%	5%
Elementary: Grades 1–4	10.4%	20.5%	19.8%
Elementary: Grades 5–8	25.2%	21.7%	21%
High School: Grades 9–12	27.9%	22%	21.7%
College or graduate school	21.8%	24.3%	26.7%
College, undergraduate	20.4%	18.7%	21%
Graduate, professional school	1.5%	5.6%	5.8%
College-going rate · 18-24 yr olds	28.8%	38.1%	40.9%
School type
Public school	87.4%	80.3%	82%
Private school	12.6%	19.7%	18%

Education Attainment by Level & Gender

What is the highest level of education completed among adults

Education attainment

8,785

population 25 years and over

Total adults (25+)

Less than 9th grade

1.9%

9th-12th, no diploma

HS graduate

30.8%

Some college no degree

26.7%

Associates degree

5.8%

Bachelors degree

17.3%

Graduate or professional degree

10.4%

Attainment by gender

Male vs Female

Adults (25+) · Share within each education level

% male · % female

Less than 9th grade

23.1% · 76.9%

9th-12th, no diploma

39.3% · 60.7%

HS graduate

52% · 48%

Some college no degree

45.2% · 54.8%

Associates degree

33.6% · 66.4%

Bachelors degree

38.5% · 61.5%

Graduate or professional degree

38.6% · 61.4%

Educational Attainment Overview

Distribution and key education attainment rates for adults (25+)

Highest credential completed · adults 25+

	Branson	Missouri	United States
Population (25+)	8,785	4,243,115	230,807,303
Less than 9th grade	1.9%	2.7%	4.7%
9th–12th, no diploma	7%	5.5%	5.7%
High school diploma or GED	30.8%	30.2%	26%
Some college, no degree	26.7%	20.8%	19.1%
Associate's degree	5.8%	8.4%	8.8%
Bachelor's degree or higher	27.6%	32.4%	35.7%
Bachelor's degree	17.3%	19.8%	21.6%
Graduate or professional	10.4%	12.6%	14.1%
High School or higher	91%	91.9%	89.6%

Earnings by education level

percentage as applicable

Median Earnings

$31,767

Median earnings for adults 25+, by level

Less than HS graduate

$—

HS graduate

$22,210

Some college or associates

$30,449

Bachelors degree

$40,921

Graduate or professional degree

$49,896

Poverty Rate

12%

for ages 25+, with bachelors degree or higher

Less than HS graduate

17.6%

HS graduate

19.7%

Some college or associates

22.5%

Bachelors degree or higher

12%

Outcomes by Education Level

Earnings and poverty rates across education levels (25+)

Adults 25+

	Branson	Missouri	United States
Median earnings
Population 25+, with earnings	$31,767	$49,030	$52,696
Less than high school graduate	$—	$32,024	$32,485
High school graduate (includes equivalency)	$22,210	$38,607	$40,153
Some college or associate's degree	$30,449	$44,914	$47,260
Bachelor's degree	$40,921	$61,818	$70,044
Graduate or professional degree	$49,896	$75,454	$90,720
Poverty rates
Less than high school graduate	17.6%	26.4%	24.2%
High school graduate (includes equivalency)	19.7%	14.4%	14.4%
Some college or associate's degree	22.5%	9.7%	9.8%
Bachelor's degree or higher	12%	4.3%	4.5%

Insights for Branson, by topic

Income By year By race By age By gender

Population By year By race By age By gender

About Neilsberg Research

Neilsberg Research team are data scientists with expertise in processing, analysis and visualization of big data helping small businesses make right decisions.

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