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Poway, CA
Key Indicators
A quick look at key numbers
Population
48,713
Source: U.S. Census Bureau American Community Survey (ACS) 2020-2024 5-Year Estimates
Median Age
41.2
years ∙ half population younger than 41.2, half older
Diversity Index
61%
chance two random people differ in race and ethnicity
Nativity
18%
foreign-born population
Geographic Context
Location, size, and surroundings
About
Poway is a city within San Diego County, California, United States.
Co-ordinates
DEC32.987677° N, 117.021814° W
DMS32° 59′ 15.64″ N, 117° 01′ 18.53″ W
Population Density & area
1,246/sq mi
(481.4/km²)
Demographics & Living
Who lives here, how households are formed, and community composition
Population Composition
Key characteristics of the population
Sex Distribution
51.5%
male
Male
51.5%
Female
48.5%
males per 100 females
Poway
106.4
San Diego County
102.2
California
99.8
Nativity
18%
foreign-born population
% Foreign-born
Poway
18%
San Diego County
22.8%
California
27%
Age Distribution
How the population is spread across age groups
Median Age
41.2
years ∙ half population younger than 41.2, half older
Dependency ratio
73.9
dependents per 100 working-age adults
Poway
73.9
San Diego County
57.1
California
60.4
AGE DISTRIBUTION
Distribution of age group
Median age
| Poway | San Diego County | California | |
|---|---|---|---|
| Age Group | |||
| Children (Under 18) | 23.5% | 20.9% | 22% |
| Working age (18-64) | 57.5% | 63.7% | 62.3% |
| Senior (65+) | 19% | 15.4% | 15.7% |
| Dependency ratio | |||
| Total dependency ratio | 73.9 | 57.1 | 60.4 |
| Child dependency ratio | 40.8 | 32.8 | 35.2 |
| Old-age dependency ratio | 33 | 24.3 | 25.1 |
Racial & Ethnic Composition
Racial and ethnic makeup and how it compares
Race & Ethnicity
Note: White, Black, and Asian refer to individuals belonging to a single race and not of Hispanic origin. Hispanics may be of any race.
Diversity Index
61%
chance two random people differ in race and ethnicity
Poway
61%
San Diego County
68.1%
California
69.6%
Note: The Diversity Index (DI), based on the Blau Index, measures the probability that two randomly selected individuals differ in race and ethnicity. Values range from 0 (no diversity) to 1 (high diversity) and are shown as percentages.
RACIAL & ETHNIC COMPOSITION
Race & Ethnicity
Percentage of Poway population
| Poway | San Diego County | California | |
|---|---|---|---|
| Hispanic or Latino | 18.8% | 34.6% | 40.2% |
| Mexican | 15.5% | 29.7% | 32.3% |
| Puerto Rican | 0.6% | 0.8% | 0.6% |
| Cuban | 0.1% | 0.2% | 0.3% |
| Other Hispanic / Latino | 2.7% | 3.9% | 7% |
| Not Hispanic or Latino | 81.2% | 65.4% | 59.8% |
| One race | 74.6% | 60.1% | 55.4% |
| White | 57.8% | 42.4% | 33.8% |
| Black or African American | 2.7% | 4.4% | 5.2% |
| American Indian and Alaska Native | 0.3% | 0.2% | 0.3% |
| Asian | 12.3% | 12.1% | 15.3% |
| Native Hawaiian and Other Pacific Islander | 0.5% | 0.4% | 0.3% |
| Some Other Race | 0.9% | 0.6% | 0.6% |
| Two or more races (Multiracial) | 6.6% | 5.3% | 4.4% |
Household & Families Composition
Household size, type, and family structure
Household structure
78.9%
family
Family
78.9%
Non family
21.1%
% family households
Poway
78.9%
San Diego County
66.1%
California
67.8%
Average household size
2.93
persons per household
Household & Family COMPOSITION
Households
Percentage of Poway population
| Poway | San Diego County | California | |
|---|---|---|---|
| Total households | 16,423 | 1,171,278 | 13,548,091 |
| Average houshold size | 2.93 | 2.72 | 2.84 |
| Family households | 12,962 | 774,697 | 9,191,176 |
| Average family size | 3.23 | 3.29 | 3.41 |
| Married couple family | 10,818 | 579,994 | 6,557,184 |
| Other families | 2,144 | 194,703 | 2,633,992 |
| Male householder | 725 | 60,586 | 857,732 |
| Female householder | 1,419 | 134,117 | 1,776,260 |
| Non-family households | 3,461 | 396,581 | 4,356,915 |
| One-person households | 2,585 | 288,146 | 3,289,307 |
| Male householder | 1,045 | 134,893 | 1,493,062 |
| Senior (65+) living alone | 588 | 38,549 | 460,668 |
| Female householder | 1,540 | 153,253 | 1,796,245 |
| Senior (65+) living alone | 1,054 | 71,209 | 886,142 |
| Other living arrangements | 876 | 108,435 | 1,067,608 |
Housing Profile
Housing stock, ownership, rentals, and cost burdens
Total housing units
16,936
housing units
Poway
16,936
San Diego County
1,250,641
California
14,644,735
Occupancy status
97%
occupied
Occupied
97%
Vacant
3%
vacancy rate
Poway
3%
San Diego County
6.3%
California
7.5%
Housing Characteristics
How the housing supply is structured and used
Types of Housing unit
80.7%
Single family houses
Median Year Built
1979
Half of houses were built before 1979, and half after.
Note: Median year built reflects occupied units only; distribution includes all units.
Housing Characteristics
Units, rooms & bedrooms
Physical characteristics of housing units
| Poway | San Diego County | California | |
|---|---|---|---|
| Rooms per unit | |||
| Median rooms | 6.1 | 4.9 | 5 |
| 1–3 rooms | 10.7% | 22% | 21% |
| 4–6 rooms | 46.5% | 54.1% | 54.7% |
| 7+ rooms | 42.8% | 24% | 24.4% |
| Bedrooms | |||
| No bedroom / studio | 1.1% | 4.2% | 5% |
| 1 bedroom | 6.2% | 13.6% | 13.2% |
| 2 bedrooms | 13.5% | 30% | 26.9% |
| 3 bedrooms | 31.3% | 29.6% | 32.8% |
| 4+ bedrooms | 47.9% | 22.5% | 22.1% |
| At a glance | |||
| Median year built | 1979 | 1980 | 1976 |
| Total housing units | 16,936 | 1,250,641 | 14,644,735 |
Occupancy Profile
Who is inside and how they use it
Homeownership
75.2%
owners
Renter-occupied
24.8%
Owner-occupied
75.2%
homeownership rate
Poway
75.2%
San Diego County
54.6%
California
55.9%
Average household size
2.91
Owner-occupied
2.96
Renter-occupied
owner-occupied average size
Poway
2.91
San Diego County
2.82
California
2.95
Housing Characteristics
Occupied unit characteristics
Tenure, crowding, and utilities
| Poway | San Diego County | California | |
|---|---|---|---|
| Total occupied units | 16,423 | 1,171,278 | 13,548,091 |
| Year moved in | |||
| 2020 or later | 17% | 26.8% | 23.4% |
| 2010 to 2019 | 37.5% | 41.7% | 41.2% |
| 2000 to 2009 | 19.3% | 15.2% | 17% |
| 1999 or earlier | 26.1% | 16.3% | 18.5% |
| Occupants per room | |||
| 1.00 or fewer | 95.6% | 93.5% | 91.8% |
| 1.01 to 1.50 | 3.5% | 4.2% | 5% |
| 1.51 or more | 0.9% | 2.3% | 3.2% |
| Vehicles availability | |||
| No vehicles | 2.7% | 5.5% | 7.1% |
| 1 vehicle | 20.1% | 30.6% | 30.7% |
| 2 vehicles | 39.7% | 39.4% | 36.3% |
| 3 or more vehicles | 37.5% | 24.5% | 25.8% |
| House heating fuel used | |||
| Gas | 65.2% | 57.2% | 64.4% |
| Electricity | 26.1% | 35% | 29.5% |
| Solar | 4.6% | 2.1% | 1.2% |
| Fuel oil, kerosene etc | 0.1% | 0.1% | 0.2% |
| All other fuels | 1% | 0.8% | 1.6% |
| No fuel used | 3.2% | 4.7% | 3% |
| Selected characteristics | |||
| Lacking complete plumbing | 0.2% | 0.3% | 0.4% |
| Lacking complete kitchen | 0.7% | 0.7% | 1.2% |
| No telephone service available | 0.5% | 0.8% | 0.9% |
Housing Value
What owner-occupied units are worth
Median home value
$1,034,800
owner-occupied units
Housing Cost Burden
31.3%
of homeowners with a mortgage are cost-burdened
Note: Households spending 30% or more of their income on housing costs are considered cost-burdened.
Financial characteristics
Property value and housing costs
Tenure, crowding, and utilities
| Poway | San Diego County | California | |
|---|---|---|---|
| Property value | |||
| Median Value | $1,034,800 | $854,700 | $734,700 |
| Under $100,000 | 2% | 3.6% | 4.2% |
| $100,000 - $200,000 | 2.5% | 1.9% | 2.7% |
| $200,000 - $300,000 | 0.9% | 1.7% | 4.3% |
| $300,000 - $500,000 | 3.9% | 8.5% | 17.1% |
| $500,000 - $1,000,000 | 38.1% | 50% | 42.1% |
| $1,000,000 and more | 52.6% | 34.2% | 29.6% |
| Owner-occupied households | |||
| With a mortgage | 72.2% | 69.6% | 67.4% |
| Without a mortgage | 27.8% | 30.4% | 32.6% |
| Median monthly owner costs | |||
| With a mortgage | $3,446 | $3,184 | $2,946 |
| Without a mortgage | $1,082 | $871 | $829 |
| Gross rent | |||
| Median rent | $2,301 | $2,246 | $2,036 |
Education Profile
How educated is the community and how education pays off
Adults with a college degree
54.2%
of adults 25+ with a bachelor's degree or higher
Poway
54.2%
San Diego County
43.2%
California
37.1%
Adults without a high school diploma
5.9%
of adults (25+) without a high school diploma
Poway
5.9%
San Diego County
10.8%
California
15.2%
School Enrollment
Who is enrolled in school and at what level
School enrollment
12,296
population (age 3+) enrolled in school
College-going rate (18-24 yr olds)
52.8%
of 18-24-year-olds in college or graduate school
Enrollment & school type
Enrollment levels, college-going rate, and public vs private school split
Population 3+ currently enrolled in a school
| Poway | San Diego County | California | |
|---|---|---|---|
| Total enrolled (age 3+) | 12,296 | 815,500 | 9,917,839 |
| Nursery / preschool | 5.6% | 5.3% | 5% |
| K–12 | 71% | 61.5% | 64.9% |
| Kindergarten | 7.4% | 4.7% | 4.9% |
| Elementary: Grades 1–4 | 21.4% | 18.2% | 18.7% |
| Elementary: Grades 5–8 | 21% | 18.9% | 19.9% |
| High School: Grades 9–12 | 21.2% | 19.7% | 21.5% |
| College or graduate school | 23.4% | 33.2% | 30.1% |
| College, undergraduate | 17.5% | 27% | 24.3% |
| Graduate, professional school | 5.9% | 6.2% | 5.8% |
| College-going rate · 18-24 yr olds | 52.8% | 46% | 46.8% |
| School type | |||
| Public school | 85.9% | 83.7% | 85% |
| Private school | 14.1% | 16.3% | 15% |
Education Attainment by Level & Gender
What is the highest level of education completed among adults
Education attainment
34,253
population 25 years and over
Attainment by gender
Male vs Female
Adults (25+) · Share within each education level
Educational Attainment Overview
Distribution and key education attainment rates for adults (25+)
Highest credential completed · adults 25+
| Poway | San Diego County | California | |
|---|---|---|---|
| Population (25+) | 34,253 | 2,281,385 | 27,073,960 |
| Less than 9th grade | 3.3% | 5.9% | 8.7% |
| 9th–12th, no diploma | 2.6% | 4.9% | 6.5% |
| High school diploma or GED | 14.1% | 17.9% | 20.5% |
| Some college, no degree | 17.4% | 20% | 19.3% |
| Associate's degree | 8.4% | 8.1% | 7.9% |
| Bachelor's degree or higher | 54.2% | 43.2% | 37.1% |
| Bachelor's degree | 31% | 26% | 22.7% |
| Graduate or professional | 23.2% | 17.2% | 14.4% |
| High School or higher | 94.1% | 89.1% | 84.7% |
Earnings by education level
percentage as applicable
Median Earnings
$76,967
Median earnings for adults 25+, by level
Poverty Rate
2.4%
for ages 25+, with bachelors degree or higher
Outcomes by Education Level
Earnings and poverty rates across education levels (25+)
Adults 25+
| Poway | San Diego County | California | |
|---|---|---|---|
| Median earnings | |||
| Population 25+, with earnings | $76,967 | $60,895 | $56,395 |
| Less than high school graduate | $32,279 | $32,835 | $32,480 |
| High school graduate (includes equivalency) | $47,141 | $41,666 | $41,382 |
| Some college or associate's degree | $54,003 | $51,030 | $50,157 |
| Bachelor's degree | $91,500 | $80,982 | $80,933 |
| Graduate or professional degree | $120,938 | $107,001 | $111,188 |
| Poverty rates | |||
| Less than high school graduate | 29.5% | 19.4% | 20% |
| High school graduate (includes equivalency) | 8.9% | 13.6% | 13.9% |
| Some college or associate's degree | 4.7% | 9.4% | 10.1% |
| Bachelor's degree or higher | 2.4% | 4.3% | 5% |
About Neilsberg Research
Neilsberg Research team are data scientists with expertise in processing, analysis and visualization of big data helping small businesses make right decisions.
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