Rushford, WI

Town in Winnebago County, WI, US

By Neilsberg Research

Last updated May 1, 2026

Key Indicators

A quick look at key numbers

Population

1,442

Source: U.S. Census Bureau American Community Survey (ACS) 2020-2024 5-Year Estimates

Median Age

49.9

years ∙ half population younger than 49.9, half older

Diversity Index

6.1%

chance two random people differ in race and ethnicity

Nativity

1.5%

foreign-born population

98.5%Native

1.5% Foreign-born

Geographic Context

Location, size, and surroundings

About

Rushford is a town in Winnebago County, Wisconsin, United States.

Location

Town in Winnebago County, WI, US

Co-ordinates

DEC44.018905° N, 88.814303° W

DMS44° 01′ 08.06″ N, 88° 48′ 51.49″ W

Population Density & area

41.32/sq mi (15.97/km²)

Total Area

35.7 sq mi (92.3 km²)

Land Area

34.9 sq mi (90.3 km²) · 97.9%

Water Area

0.8 sq mi (2 km²) · 2.1%

Demographics & Living

Who lives here, how households are formed, and community composition

Population Composition

Key characteristics of the population

Sex Distribution

48.1% male

Male 48.1%

Female 51.9%

males per 100 females

Rushford 92.5

Winnebago County 103.2

Wisconsin 100.3

Nativity

1.5%

foreign-born population

98.5%Native

1.5% Foreign-born

% Foreign-born

Rushford 1.5%

Winnebago County 3.5%

Wisconsin 5.2%

Age Distribution

How the population is spread across age groups

Median Age

49.9

years ∙ half population younger than 49.9, half older

Rushford

49.9

Winnebago County

38.7

Wisconsin

40.2

Dependency ratio

82.8

dependents per 100 working-age adults

Rushford 82.8

Winnebago County 60.3

Wisconsin 66.4

AGE DISTRIBUTION

Distribution of age group

Median age

	Rushford	Winnebago County	Wisconsin
Age Group
Children (Under 18)	18.9%	20.2%	21.4%
Working age (18-64)	54.7%	62.4%	60.1%
Senior (65+)	26.4%	17.4%	18.5%
Dependency ratio
Total dependency ratio	82.8	60.3	66.4
Child dependency ratio	34.5	32.4	35.6
Old-age dependency ratio	48.3	27.9	30.8

Racial & Ethnic Composition

Racial and ethnic makeup and how it compares

Race & Ethnicity

White

96.9%

Black

0.7%

Asian

0.2%

Hispanic

Other

1.2%

Note: White, Black, and Asian refer to individuals belonging to a single race and not of Hispanic origin. Hispanics may be of any race.

Diversity Index

6.1%

chance two random people differ in race and ethnicity

Rushford 6.1%

Winnebago County 27.4%

Wisconsin 37%

Note: The Diversity Index (DI), based on the Blau Index, measures the probability that two randomly selected individuals differ in race and ethnicity. Values range from 0 (no diversity) to 1 (high diversity) and are shown as percentages.

RACIAL & ETHNIC COMPOSITION

Race & Ethnicity

Percentage of Rushford population

	Rushford	Winnebago County	Wisconsin
Hispanic or Latino	1%	5.1%	8%
Mexican	0.9%	3.4%	5.4%
Puerto Rican	0%	0.9%	1.1%
Cuban	0%	0.1%	0.1%
Other Hispanic / Latino	0.1%	0.8%	1.3%
Not Hispanic or Latino	99%	94.9%	92%
One race	98%	91.5%	88.3%
White	96.9%	84.9%	78.6%
Black or African American	0.7%	2.7%	5.9%
American Indian and Alaska Native	0.1%	0.3%	0.5%
Asian	0.2%	3.2%	2.9%
Native Hawaiian and Other Pacific Islander	0%	0%	0%
Some Other Race	0%	0.4%	0.3%
Two or more races (Multiracial)	1%	3.4%	3.7%

Household & Families Composition

Household size, type, and family structure

Household structure

61.2% family

Family 61.2%

Non family 38.8%

% family households

Rushford 61.2%

Winnebago County 57.3%

Wisconsin 60.5%

Average household size

2.26

persons per household

Rushford

2.26

Winnebago County

2.27

Wisconsin

2.33

Household & Family COMPOSITION

Households

Percentage of Rushford population

	Rushford	Winnebago County	Wisconsin
Total households	637	72,667	2,479,480
Average houshold size	2.26	2.27	2.33
Family households	390	41,657	1,500,296
Average family size	2.84	2.89	2.95
Married couple family	341	32,248	1,161,326
Other families	49	9,409	338,970
Male householder	20	3,258	112,650
Female householder	29	6,151	226,320
Non-family households	247	31,010	979,184
One-person households	199	23,758	781,452
Male householder	58	10,971	373,428
Senior (65+) living alone	26	2,933	109,743
Female householder	141	12,787	408,024
Senior (65+) living alone	126	6,670	210,915
Other living arrangements	48	7,252	197,732

Housing Profile

Housing stock, ownership, rentals, and cost burdens

Total housing units

706

housing units

Rushford 706

Winnebago County 77,318

Wisconsin 2,778,572

Occupancy status

90.2% occupied

Occupied 90.2%

Vacant 9.8%

vacancy rate

Rushford 9.8%

Winnebago County 6%

Wisconsin 10.8%

Housing Characteristics

How the housing supply is structured and used

Types of Housing unit

94.1%

Single family houses

94.1%

Apartments in multi-unit structures

2.6%

Mobile homes

3.4%

Boat, RV, van, etc

Median Year Built

1962

Half of houses were built before 1962, and half after.

Historic ∙ 1939 or earlier

34.8%

Postwar & mid-century ∙ 1940 - 1969

19.2%

Late 20th century ∙ 1970 - 1999

27.4%

Modern ∙ 2000 or later

18.6%

Note: Median year built reflects occupied units only; distribution includes all units.

Housing Characteristics

Units, rooms & bedrooms

Physical characteristics of housing units

	Rushford	Winnebago County	Wisconsin
Rooms per unit
Median rooms	6.5	5.6	5.6
1–3 rooms	5.9%	12.4%	13.2%
4–6 rooms	44.2%	53.4%	52%
7+ rooms	49.8%	34.3%	34.9%
Bedrooms
No bedroom / studio	1.8%	1.8%	2.1%
1 bedroom	1.7%	9%	10%
2 bedrooms	39.9%	29.8%	27.8%
3 bedrooms	35.4%	39.6%	40%
4+ bedrooms	21.1%	19.8%	20.1%
At a glance
Median year built	1962	1976	1975
Total housing units	706	77,318	2,778,572

Occupancy Profile

Who is inside and how they use it

Homeownership

93.6% owners

Renter-occupied 6.4%

Owner-occupied 93.6%

homeownership rate

Rushford 93.6%

Winnebago County 65.8%

Wisconsin 67.8%

Average household size

2.27

Owner-occupied

2.24

Renter-occupied

owner-occupied average size

Rushford 2.27

Winnebago County 2.44

Wisconsin 2.49

Housing Characteristics

Occupied unit characteristics

Tenure, crowding, and utilities

	Rushford	Winnebago County	Wisconsin
Total occupied units	637	72,667	2,479,480
Year moved in
2020 or later	8.3%	23.7%	23.1%
2010 to 2019	25.4%	38.5%	38%
2000 to 2009	21%	16.4%	17.1%
1999 or earlier	45.2%	21.3%	21.8%
Occupants per room
1.00 or fewer	99.1%	98.6%	98.3%
1.01 to 1.50	0.9%	0.9%	1.2%
1.51 or more	0%	0.5%	0.5%
Vehicles availability
No vehicles	0.6%	5.5%	6.4%
1 vehicle	29.5%	34.7%	33%
2 vehicles	33.6%	39.5%	39.5%
3 or more vehicles	36.3%	20.4%	21.1%
House heating fuel used
Gas	92.3%	76.6%	76.6%
Electricity	1.9%	19.7%	17.8%
Solar	0%	0%	0.1%
Fuel oil, kerosene etc	1.1%	0.6%	1.4%
All other fuels	4.7%	2%	3.5%
No fuel used	0%	1%	0.6%
Selected characteristics
Lacking complete plumbing	0.5%	0.3%	0.4%
Lacking complete kitchen	0.5%	0.8%	0.8%
No telephone service available	0%	0.8%	0.8%

Housing Value

What owner-occupied units are worth

Median home value

$203,400

owner-occupied units

Median value(USD)

Rushford

$203,400

Winnebago County

$225,800

Wisconsin

$266,500

Housing Cost Burden

25.5%

of homeowners with a mortgage are cost-burdened

% Cost-Burdened Households

Owners with a mortgage

25.5%

Owners without a mortgage

9.6%

Renters

50%

Note: Households spending 30% or more of their income on housing costs are considered cost-burdened.

Financial characteristics

Property value and housing costs

Tenure, crowding, and utilities

	Rushford	Winnebago County	Wisconsin
Property value
Median Value	$203,400	$225,800	$266,500
Under $100,000	3.2%	7.5%	9.1%
$100,000 - $200,000	45.9%	34.2%	23%
$200,000 - $300,000	23.8%	26.4%	25.5%
$300,000 - $500,000	17.8%	23.8%	29.4%
$500,000 - $1,000,000	7.7%	6.9%	11.4%
$1,000,000 and more	1.7%	1.3%	1.7%
Owner-occupied households
With a mortgage	52.5%	60.4%	61.1%
Without a mortgage	47.5%	39.6%	38.9%
Median monthly owner costs
With a mortgage	$1,517	$1,494	$1,689
Without a mortgage	$487	$656	$659
Gross rent
Median rent	$1,200	$965	$1,087

Education Profile

How educated is the community and how education pays off

Adults with a college degree

16.4%

of adults 25+ with a bachelor's degree or higher

Rushford 16.4%

Winnebago County 31.1%

Wisconsin 33.4%

Adults without a high school diploma

5.7%

of adults (25+) without a high school diploma

Rushford 5.7%

Winnebago County 5.6%

Wisconsin 6.4%

School Enrollment

Who is enrolled in school and at what level

School enrollment

256

population (age 3+) enrolled in school

Nursery / Preschool

1.6%

K–12

83.6%

College / Undergraduate

9.8%

Graduate / Professional

5.1%

College-going rate (18-24 yr olds)

13.9%

of 18-24-year-olds in college or graduate school

Rushford

13.9%

Winnebago County

46.9%

Wisconsin

39.8%

Enrollment & school type

Enrollment levels, college-going rate, and public vs private school split

Population 3+ currently enrolled in a school

	Rushford	Winnebago County	Wisconsin
Total enrolled (age 3+)	256	40,580	1,356,381
Nursery / preschool	1.6%	4.7%	5.3%
K–12	83.6%	63%	69.3%
Kindergarten	12.1%	4.2%	5.5%
Elementary: Grades 1–4	19.5%	19.6%	20.2%
Elementary: Grades 5–8	9.4%	18.7%	21.3%
High School: Grades 9–12	42.6%	20.6%	22.3%
College or graduate school	14.8%	32.2%	25.3%
College, undergraduate	9.8%	28.8%	20.7%
Graduate, professional school	5.1%	3.4%	4.7%
College-going rate · 18-24 yr olds	13.9%	46.9%	39.8%
School type
Public school	93.8%	87.9%	82.4%
Private school	6.3%	12.1%	17.6%

Education Attainment by Level & Gender

What is the highest level of education completed among adults

Education attainment

1,091

population 25 years and over

Total adults (25+)

Less than 9th grade

0.5%

9th-12th, no diploma

5.2%

HS graduate

46.6%

Some college no degree

22%

Associates degree

9.3%

Bachelors degree

11%

Graduate or professional degree

5.4%

Attainment by gender

Male vs Female

Adults (25+) · Share within each education level

% male · % female

Less than 9th grade

0% · 100%

9th-12th, no diploma

57.9% · 42.1%

HS graduate

48% · 52%

Some college no degree

50% · 50%

Associates degree

46.1% · 53.9%

Bachelors degree

36.7% · 63.3%

Graduate or professional degree

44.1% · 55.9%

Educational Attainment Overview

Distribution and key education attainment rates for adults (25+)

Highest credential completed · adults 25+

	Rushford	Winnebago County	Wisconsin
Population (25+)	1,091	117,593	4,099,973
Less than 9th grade	0.5%	1.4%	2.3%
9th–12th, no diploma	5.2%	4.2%	4.1%
High school diploma or GED	46.6%	31%	29.4%
Some college, no degree	22%	19.9%	19.5%
Associate's degree	9.3%	12.5%	11.3%
Bachelor's degree or higher	16.4%	31.1%	33.4%
Bachelor's degree	11%	21.2%	22%
Graduate or professional	5.4%	9.9%	11.4%
High School or higher	94.3%	94.4%	93.6%

Earnings by education level

percentage as applicable

Median Earnings

$55,313

Median earnings for adults 25+, by level

Less than HS graduate

$—

HS graduate

$49,167

Some college or associates

$58,438

Bachelors degree

$51,477

Graduate or professional degree

$91,250

Poverty Rate

6.1%

for ages 25+, with bachelors degree or higher

Less than HS graduate

38.7%

HS graduate

3.3%

Some college or associates

3.8%

Bachelors degree or higher

6.1%

Outcomes by Education Level

Earnings and poverty rates across education levels (25+)

Adults 25+

	Rushford	Winnebago County	Wisconsin
Median earnings
Population 25+, with earnings	$55,313	$52,426	$53,060
Less than high school graduate	$—	$41,413	$36,585
High school graduate (includes equivalency)	$49,167	$42,437	$42,367
Some college or associate's degree	$58,438	$50,037	$49,438
Bachelor's degree	$51,477	$63,968	$66,239
Graduate or professional degree	$91,250	$79,363	$79,916
Poverty rates
Less than high school graduate	38.7%	19.2%	22.6%
High school graduate (includes equivalency)	3.3%	11.5%	12.2%
Some college or associate's degree	3.8%	7.9%	7.9%
Bachelor's degree or higher	6.1%	3.5%	3.7%

Insights for Rushford, by topic

Income By year By race By age By gender

Population By year By race By age By gender

About Neilsberg Research

Neilsberg Research team are data scientists with expertise in processing, analysis and visualization of big data helping small businesses make right decisions.

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