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White Cloud, MI
Key Indicators
A quick look at key numbers
Population
1,280
Source: U.S. Census Bureau American Community Survey (ACS) 2020-2024 5-Year Estimates
Median Age
39.3
years ∙ half population younger than 39.3, half older
Diversity Index
29.8%
chance two random people differ in race and ethnicity
Nativity
1.6%
foreign-born population
Geographic Context
Location, size, and surroundings
About
White Cloud is a city within Newaygo County, Michigan, United States.
Co-ordinates
DEC43.557519° N, 85.774300° W
DMS43° 33′ 27.07″ N, 85° 46′ 27.48″ W
Population Density & area
663.2/sq mi
(255.5/km²)
Demographics & Living
Who lives here, how households are formed, and community composition
Population Composition
Key characteristics of the population
Sex Distribution
51.8%
male
Male
51.8%
Female
48.2%
males per 100 females
White Cloud
107.5
Newaygo County
102.9
Michigan
98.2
Nativity
1.6%
foreign-born population
% Foreign-born
White Cloud
1.6%
Newaygo County
2.1%
Michigan
7.2%
Age Distribution
How the population is spread across age groups
Median Age
39.3
years ∙ half population younger than 39.3, half older
Dependency ratio
68.9
dependents per 100 working-age adults
White Cloud
68.9
Newaygo County
74.1
Michigan
66.3
AGE DISTRIBUTION
Distribution of age group
Median age
| White Cloud | Newaygo County | Michigan | |
|---|---|---|---|
| Age Group | |||
| Children (Under 18) | 20.2% | 21.9% | 21.2% |
| Working age (18-64) | 59.2% | 57.4% | 60.2% |
| Senior (65+) | 20.6% | 20.7% | 18.6% |
| Dependency ratio | |||
| Total dependency ratio | 68.9 | 74.1 | 66.3 |
| Child dependency ratio | 34 | 38.1 | 35.3 |
| Old-age dependency ratio | 34.8 | 36 | 31 |
Racial & Ethnic Composition
Racial and ethnic makeup and how it compares
Race & Ethnicity
Note: White, Black, and Asian refer to individuals belonging to a single race and not of Hispanic origin. Hispanics may be of any race.
Diversity Index
29.8%
chance two random people differ in race and ethnicity
White Cloud
29.8%
Newaygo County
23.4%
Michigan
45.2%
Note: The Diversity Index (DI), based on the Blau Index, measures the probability that two randomly selected individuals differ in race and ethnicity. Values range from 0 (no diversity) to 1 (high diversity) and are shown as percentages.
RACIAL & ETHNIC COMPOSITION
Race & Ethnicity
Percentage of White Cloud population
| White Cloud | Newaygo County | Michigan | |
|---|---|---|---|
| Hispanic or Latino | 6.3% | 6.3% | 5.9% |
| Mexican | 5.2% | 4.9% | 4% |
| Puerto Rican | 0.9% | 0.4% | 0.5% |
| Cuban | 0% | 0% | 0.2% |
| Other Hispanic / Latino | 0.2% | 0.9% | 1.2% |
| Not Hispanic or Latino | 93.7% | 93.7% | 94.1% |
| One race | 87.5% | 89.6% | 89.6% |
| White | 83.2% | 87.2% | 72.4% |
| Black or African American | 4.1% | 0.8% | 13.1% |
| American Indian and Alaska Native | 0% | 0.3% | 0.3% |
| Asian | 0.2% | 0.4% | 3.4% |
| Native Hawaiian and Other Pacific Islander | 0% | 0.1% | 0% |
| Some Other Race | 0% | 0.9% | 0.5% |
| Two or more races (Multiracial) | 6.2% | 4.1% | 4.5% |
Household & Families Composition
Household size, type, and family structure
Household structure
64.7%
family
Family
64.7%
Non family
35.3%
% family households
White Cloud
64.7%
Newaygo County
69.8%
Michigan
62.4%
Average household size
2.59
persons per household
Household & Family COMPOSITION
Households
Percentage of White Cloud population
| White Cloud | Newaygo County | Michigan | |
|---|---|---|---|
| Total households | 430 | 19,651 | 4,076,369 |
| Average houshold size | 2.59 | 2.55 | 2.42 |
| Family households | 278 | 13,720 | 2,545,621 |
| Average family size | 3.26 | 3.03 | 3.05 |
| Married couple family | 179 | 10,611 | 1,878,767 |
| Other families | 99 | 3,109 | 666,854 |
| Male householder | 12 | 1,167 | 199,150 |
| Female householder | 87 | 1,942 | 467,704 |
| Non-family households | 152 | 5,931 | 1,530,748 |
| One-person households | 128 | 4,857 | 1,250,418 |
| Male householder | 45 | 2,360 | 583,425 |
| Senior (65+) living alone | 5 | 948 | 188,594 |
| Female householder | 83 | 2,497 | 666,993 |
| Senior (65+) living alone | 50 | 1,443 | 349,637 |
| Other living arrangements | 24 | 1,074 | 280,330 |
Housing Profile
Housing stock, ownership, rentals, and cost burdens
Total housing units
479
housing units
White Cloud
479
Newaygo County
24,931
Michigan
4,622,236
Occupancy status
89.8%
occupied
Occupied
89.8%
Vacant
10.2%
vacancy rate
White Cloud
10.2%
Newaygo County
21.2%
Michigan
11.8%
Housing Characteristics
How the housing supply is structured and used
Types of Housing unit
68.3%
Single family houses
Median Year Built
1973
Half of houses were built before 1973, and half after.
Note: Median year built reflects occupied units only; distribution includes all units.
Housing Characteristics
Units, rooms & bedrooms
Physical characteristics of housing units
| White Cloud | Newaygo County | Michigan | |
|---|---|---|---|
| Rooms per unit | |||
| Median rooms | 5.4 | 5.6 | 5.9 |
| 1–3 rooms | 14.2% | 9.4% | 10.5% |
| 4–6 rooms | 52.7% | 55.6% | 51.9% |
| 7+ rooms | 33% | 35.1% | 37.6% |
| Bedrooms | |||
| No bedroom / studio | 4% | 1.5% | 1.6% |
| 1 bedroom | 10.6% | 7.6% | 8.9% |
| 2 bedrooms | 36.7% | 32.7% | 24.6% |
| 3 bedrooms | 35.3% | 41.2% | 43.5% |
| 4+ bedrooms | 13.3% | 17% | 21.4% |
| At a glance | |||
| Median year built | 1973 | 1980 | 1972 |
| Total housing units | 479 | 24,931 | 4,622,236 |
Occupancy Profile
Who is inside and how they use it
Homeownership
65.6%
owners
Renter-occupied
34.4%
Owner-occupied
65.6%
homeownership rate
White Cloud
65.6%
Newaygo County
86.5%
Michigan
73.2%
Average household size
2.78
Owner-occupied
2.24
Renter-occupied
owner-occupied average size
White Cloud
2.78
Newaygo County
2.61
Michigan
2.54
Housing Characteristics
Occupied unit characteristics
Tenure, crowding, and utilities
| White Cloud | Newaygo County | Michigan | |
|---|---|---|---|
| Total occupied units | 430 | 19,651 | 4,076,369 |
| Year moved in | |||
| 2020 or later | 29.3% | 17.6% | 21% |
| 2010 to 2019 | 40.7% | 38.4% | 39.5% |
| 2000 to 2009 | 18.8% | 18.4% | 16% |
| 1999 or earlier | 11.1% | 25.6% | 23.4% |
| Occupants per room | |||
| 1.00 or fewer | 93.7% | 97.6% | 98.4% |
| 1.01 to 1.50 | 3% | 1.9% | 1.2% |
| 1.51 or more | 3.3% | 0.4% | 0.4% |
| Vehicles availability | |||
| No vehicles | 19.1% | 4.7% | 7% |
| 1 vehicle | 29.8% | 28.7% | 34.8% |
| 2 vehicles | 31.4% | 39.3% | 38.3% |
| 3 or more vehicles | 19.8% | 27.3% | 19.8% |
| House heating fuel used | |||
| Gas | 75.3% | 69% | 83.6% |
| Electricity | 16.7% | 8.2% | 12.1% |
| Solar | 2.6% | 0.1% | 0% |
| Fuel oil, kerosene etc | 0% | 3.8% | 0.8% |
| All other fuels | 2.8% | 18.3% | 3% |
| No fuel used | 2.6% | 0.6% | 0.5% |
| Selected characteristics | |||
| Lacking complete plumbing | 0% | 0.7% | 0.4% |
| Lacking complete kitchen | 0% | 0.8% | 0.7% |
| No telephone service available | 2.6% | 1% | 0.7% |
Housing Value
What owner-occupied units are worth
Median home value
$165,900
owner-occupied units
Housing Cost Burden
38.5%
of homeowners with a mortgage are cost-burdened
Note: Households spending 30% or more of their income on housing costs are considered cost-burdened.
Financial characteristics
Property value and housing costs
Tenure, crowding, and utilities
| White Cloud | Newaygo County | Michigan | |
|---|---|---|---|
| Property value | |||
| Median Value | $165,900 | $186,700 | $231,600 |
| Under $100,000 | 19.1% | 20.4% | 16.8% |
| $100,000 - $200,000 | 39% | 33.6% | 24.7% |
| $200,000 - $300,000 | 34% | 23.7% | 23.4% |
| $300,000 - $500,000 | 2.5% | 16.2% | 24.1% |
| $500,000 - $1,000,000 | 5.3% | 5.3% | 9.2% |
| $1,000,000 and more | 0% | 0.8% | 1.6% |
| Owner-occupied households | |||
| With a mortgage | 55.3% | 51.9% | 57.8% |
| Without a mortgage | 44.7% | 48.1% | 42.2% |
| Median monthly owner costs | |||
| With a mortgage | $1,325 | $1,356 | $1,569 |
| Without a mortgage | $474 | $516 | $602 |
| Gross rent | |||
| Median rent | $831 | $904 | $1,129 |
Education Profile
How educated is the community and how education pays off
Adults with a college degree
14.4%
of adults 25+ with a bachelor's degree or higher
White Cloud
14.4%
Newaygo County
18.1%
Michigan
32.4%
Adults without a high school diploma
14.1%
of adults (25+) without a high school diploma
White Cloud
14.1%
Newaygo County
10.6%
Michigan
8%
School Enrollment
Who is enrolled in school and at what level
School enrollment
233
population (age 3+) enrolled in school
College-going rate (18-24 yr olds)
13.3%
of 18-24-year-olds in college or graduate school
Enrollment & school type
Enrollment levels, college-going rate, and public vs private school split
Population 3+ currently enrolled in a school
| White Cloud | Newaygo County | Michigan | |
|---|---|---|---|
| Total enrolled (age 3+) | 233 | 10,155 | 2,312,914 |
| Nursery / preschool | 9% | 7.3% | 5.6% |
| K–12 | 73.4% | 79.5% | 67.9% |
| Kindergarten | 4.3% | 7.1% | 5.2% |
| Elementary: Grades 1–4 | 30.5% | 24.3% | 19.7% |
| Elementary: Grades 5–8 | 23.6% | 23% | 20.8% |
| High School: Grades 9–12 | 15% | 25.1% | 22.2% |
| College or graduate school | 17.6% | 13.1% | 26.5% |
| College, undergraduate | 12.4% | 11.1% | 21.1% |
| Graduate, professional school | 5.2% | 2.1% | 5.4% |
| College-going rate · 18-24 yr olds | 13.3% | 17.7% | 41.1% |
| School type | |||
| Public school | 86.7% | 85.3% | 85.2% |
| Private school | 13.3% | 14.7% | 14.8% |
Education Attainment by Level & Gender
What is the highest level of education completed among adults
Education attainment
932
population 25 years and over
Attainment by gender
Male vs Female
Adults (25+) · Share within each education level
Educational Attainment Overview
Distribution and key education attainment rates for adults (25+)
Highest credential completed · adults 25+
| White Cloud | Newaygo County | Michigan | |
|---|---|---|---|
| Population (25+) | 932 | 36,099 | 7,008,507 |
| Less than 9th grade | 4.8% | 2.9% | 2.6% |
| 9th–12th, no diploma | 9.3% | 7.7% | 5.4% |
| High school diploma or GED | 33.5% | 39.6% | 28% |
| Some college, no degree | 29.7% | 22.2% | 21.9% |
| Associate's degree | 8.3% | 9.4% | 9.8% |
| Bachelor's degree or higher | 14.4% | 18.1% | 32.4% |
| Bachelor's degree | 11.2% | 12.3% | 19.7% |
| Graduate or professional | 3.2% | 5.8% | 12.7% |
| High School or higher | 85.8% | 89.4% | 92.1% |
Earnings by education level
percentage as applicable
Median Earnings
$35,375
Median earnings for adults 25+, by level
Poverty Rate
6%
for ages 25+, with bachelors degree or higher
Outcomes by Education Level
Earnings and poverty rates across education levels (25+)
Adults 25+
| White Cloud | Newaygo County | Michigan | |
|---|---|---|---|
| Median earnings | |||
| Population 25+, with earnings | $35,375 | $43,472 | $50,316 |
| Less than high school graduate | $— | $35,509 | $31,851 |
| High school graduate (includes equivalency) | $32,083 | $39,854 | $37,777 |
| Some college or associate's degree | $34,464 | $41,837 | $44,844 |
| Bachelor's degree | $41,765 | $53,700 | $66,893 |
| Graduate or professional degree | $73,750 | $74,679 | $85,195 |
| Poverty rates | |||
| Less than high school graduate | 25.6% | 23.6% | 27.4% |
| High school graduate (includes equivalency) | 8.8% | 13.4% | 15.2% |
| Some college or associate's degree | 6.9% | 10.4% | 10.3% |
| Bachelor's degree or higher | 6% | 3.5% | 4.2% |
About Neilsberg Research
Neilsberg Research team are data scientists with expertise in processing, analysis and visualization of big data helping small businesses make right decisions.
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