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Willow, WI
Key Indicators
A quick look at key numbers
Population
378
Source: U.S. Census Bureau American Community Survey (ACS) 2020-2024 5-Year Estimates
Median Age
52.8
years ∙ half population younger than 52.8, half older
Diversity Index
9.3%
chance two random people differ in race and ethnicity
Nativity
1.6%
foreign-born population
Geographic Context
Location, size, and surroundings
About
Willow is a town in Richland County, Wisconsin, United States.
Co-ordinates
DEC43.416818° N, 90.258308° W
DMS43° 25′ 00.54″ N, 90° 15′ 29.91″ W
Population Density & area
10.53/sq mi
(4.07/km²)
Demographics & Living
Who lives here, how households are formed, and community composition
Population Composition
Key characteristics of the population
Sex Distribution
54.5%
male
Male
54.5%
Female
45.5%
males per 100 females
Willow
119.8
Richland County
101.3
Wisconsin
100.3
Nativity
1.6%
foreign-born population
% Foreign-born
Willow
1.6%
Richland County
2.6%
Wisconsin
5.2%
Age Distribution
How the population is spread across age groups
Median Age
52.8
years ∙ half population younger than 52.8, half older
Dependency ratio
92.9
dependents per 100 working-age adults
Willow
92.9
Richland County
85.8
Wisconsin
66.4
AGE DISTRIBUTION
Distribution of age group
Median age
| Willow | Richland County | Wisconsin | |
|---|---|---|---|
| Age Group | |||
| Children (Under 18) | 22% | 21.2% | 21.4% |
| Working age (18-64) | 51.8% | 53.8% | 60.1% |
| Senior (65+) | 26.2% | 25% | 18.5% |
| Dependency ratio | |||
| Total dependency ratio | 92.9 | 85.8 | 66.4 |
| Child dependency ratio | 42.3 | 39.4 | 35.6 |
| Old-age dependency ratio | 50.5 | 46.4 | 30.8 |
Racial & Ethnic Composition
Racial and ethnic makeup and how it compares
Race & Ethnicity
Note: White, Black, and Asian refer to individuals belonging to a single race and not of Hispanic origin. Hispanics may be of any race.
Diversity Index
9.3%
chance two random people differ in race and ethnicity
Willow
9.3%
Richland County
15%
Wisconsin
37%
Note: The Diversity Index (DI), based on the Blau Index, measures the probability that two randomly selected individuals differ in race and ethnicity. Values range from 0 (no diversity) to 1 (high diversity) and are shown as percentages.
RACIAL & ETHNIC COMPOSITION
Race & Ethnicity
Percentage of Willow population
| Willow | Richland County | Wisconsin | |
|---|---|---|---|
| Hispanic or Latino | 2.9% | 3.3% | 8% |
| Mexican | 2.9% | 2.2% | 5.4% |
| Puerto Rican | 0% | 0.1% | 1.1% |
| Cuban | 0% | 0% | 0.1% |
| Other Hispanic / Latino | 0% | 0.9% | 1.3% |
| Not Hispanic or Latino | 97.1% | 96.7% | 92% |
| One race | 95.8% | 93.9% | 88.3% |
| White | 95.2% | 92.1% | 78.6% |
| Black or African American | 0% | 0.3% | 5.9% |
| American Indian and Alaska Native | 0% | 0.1% | 0.5% |
| Asian | 0% | 0.9% | 2.9% |
| Native Hawaiian and Other Pacific Islander | 0% | 0% | 0% |
| Some Other Race | 0.5% | 0.6% | 0.3% |
| Two or more races (Multiracial) | 1.3% | 2.8% | 3.7% |
Household & Families Composition
Household size, type, and family structure
Household structure
66.9%
family
Family
66.9%
Non family
33.1%
% family households
Willow
66.9%
Richland County
62.4%
Wisconsin
60.5%
Average household size
2.45
persons per household
Household & Family COMPOSITION
Households
Percentage of Willow population
| Willow | Richland County | Wisconsin | |
|---|---|---|---|
| Total households | 154 | 7,250 | 2,479,480 |
| Average houshold size | 2.45 | 2.32 | 2.33 |
| Family households | 103 | 4,521 | 1,500,296 |
| Average family size | 2.94 | 2.9 | 2.95 |
| Married couple family | 85 | 3,663 | 1,161,326 |
| Other families | 18 | 858 | 338,970 |
| Male householder | 14 | 290 | 112,650 |
| Female householder | 4 | 568 | 226,320 |
| Non-family households | 51 | 2,729 | 979,184 |
| One-person households | 41 | 2,278 | 781,452 |
| Male householder | 34 | 1,130 | 373,428 |
| Senior (65+) living alone | 13 | 454 | 109,743 |
| Female householder | 7 | 1,148 | 408,024 |
| Senior (65+) living alone | 7 | 743 | 210,915 |
| Other living arrangements | 10 | 451 | 197,732 |
Housing Profile
Housing stock, ownership, rentals, and cost burdens
Total housing units
212
housing units
Willow
212
Richland County
8,532
Wisconsin
2,778,572
Occupancy status
72.6%
occupied
Occupied
72.6%
Vacant
27.4%
vacancy rate
Willow
27.4%
Richland County
15%
Wisconsin
10.8%
Housing Characteristics
How the housing supply is structured and used
Types of Housing unit
91%
Single family houses
Median Year Built
1977
Half of houses were built before 1977, and half after.
Note: Median year built reflects occupied units only; distribution includes all units.
Housing Characteristics
Units, rooms & bedrooms
Physical characteristics of housing units
| Willow | Richland County | Wisconsin | |
|---|---|---|---|
| Rooms per unit | |||
| Median rooms | 5.9 | 5.9 | 5.6 |
| 1–3 rooms | 10.4% | 13% | 13.2% |
| 4–6 rooms | 52.8% | 46.3% | 52% |
| 7+ rooms | 36.8% | 40.9% | 34.9% |
| Bedrooms | |||
| No bedroom / studio | 0% | 3.4% | 2.1% |
| 1 bedroom | 7.5% | 10.5% | 10% |
| 2 bedrooms | 31.6% | 23.2% | 27.8% |
| 3 bedrooms | 37.3% | 40.9% | 40% |
| 4+ bedrooms | 23.6% | 22% | 20.1% |
| At a glance | |||
| Median year built | 1977 | 1971 | 1975 |
| Total housing units | 212 | 8,532 | 2,778,572 |
Occupancy Profile
Who is inside and how they use it
Homeownership
88.3%
owners
Renter-occupied
11.7%
Owner-occupied
88.3%
homeownership rate
Willow
88.3%
Richland County
73.9%
Wisconsin
67.8%
Average household size
2.53
Owner-occupied
1.89
Renter-occupied
owner-occupied average size
Willow
2.53
Richland County
2.47
Wisconsin
2.49
Housing Characteristics
Occupied unit characteristics
Tenure, crowding, and utilities
| Willow | Richland County | Wisconsin | |
|---|---|---|---|
| Total occupied units | 154 | 7,250 | 2,479,480 |
| Year moved in | |||
| 2020 or later | 9.1% | 17.2% | 23.1% |
| 2010 to 2019 | 18.2% | 35% | 38% |
| 2000 to 2009 | 22.1% | 17.8% | 17.1% |
| 1999 or earlier | 50.6% | 30% | 21.8% |
| Occupants per room | |||
| 1.00 or fewer | 98.7% | 97.8% | 98.3% |
| 1.01 to 1.50 | 1.3% | 1.4% | 1.2% |
| 1.51 or more | 0% | 0.8% | 0.5% |
| Vehicles availability | |||
| No vehicles | 5.8% | 6.7% | 6.4% |
| 1 vehicle | 17.5% | 30% | 33% |
| 2 vehicles | 48.7% | 33.2% | 39.5% |
| 3 or more vehicles | 27.9% | 30.1% | 21.1% |
| House heating fuel used | |||
| Gas | 69.5% | 74.3% | 76.6% |
| Electricity | 4.5% | 10% | 17.8% |
| Solar | 0% | 0.1% | 0.1% |
| Fuel oil, kerosene etc | 2.6% | 2.5% | 1.4% |
| All other fuels | 23.4% | 12.3% | 3.5% |
| No fuel used | 0% | 0.8% | 0.6% |
| Selected characteristics | |||
| Lacking complete plumbing | 1.3% | 2.3% | 0.4% |
| Lacking complete kitchen | 1.3% | 2.2% | 0.8% |
| No telephone service available | 1.3% | 2.6% | 0.8% |
Housing Value
What owner-occupied units are worth
Median home value
$235,300
owner-occupied units
Housing Cost Burden
45.9%
of homeowners with a mortgage are cost-burdened
Note: Households spending 30% or more of their income on housing costs are considered cost-burdened.
Financial characteristics
Property value and housing costs
Tenure, crowding, and utilities
| Willow | Richland County | Wisconsin | |
|---|---|---|---|
| Property value | |||
| Median Value | $235,300 | $197,500 | $266,500 |
| Under $100,000 | 15.4% | 18.1% | 9.1% |
| $100,000 - $200,000 | 25.7% | 32.5% | 23% |
| $200,000 - $300,000 | 24.3% | 22.6% | 25.5% |
| $300,000 - $500,000 | 25.7% | 17.6% | 29.4% |
| $500,000 - $1,000,000 | 8.8% | 7.8% | 11.4% |
| $1,000,000 and more | 0% | 1.3% | 1.7% |
| Owner-occupied households | |||
| With a mortgage | 44.9% | 50.6% | 61.1% |
| Without a mortgage | 55.1% | 49.4% | 38.9% |
| Median monthly owner costs | |||
| With a mortgage | $1,813 | $1,385 | $1,689 |
| Without a mortgage | $495 | $578 | $659 |
| Gross rent | |||
| Median rent | $— | $771 | $1,087 |
Education Profile
How educated is the community and how education pays off
Adults with a college degree
25.9%
of adults 25+ with a bachelor's degree or higher
Willow
25.9%
Richland County
21.2%
Wisconsin
33.4%
Adults without a high school diploma
9.7%
of adults (25+) without a high school diploma
Willow
9.7%
Richland County
7.3%
Wisconsin
6.4%
School Enrollment
Who is enrolled in school and at what level
School enrollment
69
population (age 3+) enrolled in school
College-going rate (18-24 yr olds)
0%
of 18-24-year-olds in college or graduate school
Enrollment & school type
Enrollment levels, college-going rate, and public vs private school split
Population 3+ currently enrolled in a school
| Willow | Richland County | Wisconsin | |
|---|---|---|---|
| Total enrolled (age 3+) | 69 | 3,367 | 1,356,381 |
| Nursery / preschool | 0% | 11.4% | 5.3% |
| K–12 | 94.2% | 75.7% | 69.3% |
| Kindergarten | 8.7% | 4.4% | 5.5% |
| Elementary: Grades 1–4 | 23.2% | 22.3% | 20.2% |
| Elementary: Grades 5–8 | 29% | 23.3% | 21.3% |
| High School: Grades 9–12 | 33.3% | 25.7% | 22.3% |
| College or graduate school | 5.8% | 12.9% | 25.3% |
| College, undergraduate | 2.9% | 11.2% | 20.7% |
| Graduate, professional school | 2.9% | 1.7% | 4.7% |
| College-going rate · 18-24 yr olds | 0% | 17.6% | 39.8% |
| School type | |||
| Public school | 55.1% | 69.9% | 82.4% |
| Private school | 44.9% | 30.1% | 17.6% |
Education Attainment by Level & Gender
What is the highest level of education completed among adults
Education attainment
286
population 25 years and over
Attainment by gender
Male vs Female
Adults (25+) · Share within each education level
Educational Attainment Overview
Distribution and key education attainment rates for adults (25+)
Highest credential completed · adults 25+
| Willow | Richland County | Wisconsin | |
|---|---|---|---|
| Population (25+) | 286 | 12,384 | 4,099,973 |
| Less than 9th grade | 8% | 3.2% | 2.3% |
| 9th–12th, no diploma | 1.7% | 4.1% | 4.1% |
| High school diploma or GED | 36.4% | 42.7% | 29.4% |
| Some college, no degree | 17.5% | 17.7% | 19.5% |
| Associate's degree | 10.5% | 11.2% | 11.3% |
| Bachelor's degree or higher | 25.9% | 21.2% | 33.4% |
| Bachelor's degree | 20.3% | 14.9% | 22% |
| Graduate or professional | 5.6% | 6.3% | 11.4% |
| High School or higher | 90.2% | 92.7% | 93.6% |
Earnings by education level
percentage as applicable
Median Earnings
$40,781
Median earnings for adults 25+, by level
Poverty Rate
5.4%
for ages 25+, with bachelors degree or higher
Outcomes by Education Level
Earnings and poverty rates across education levels (25+)
Adults 25+
| Willow | Richland County | Wisconsin | |
|---|---|---|---|
| Median earnings | |||
| Population 25+, with earnings | $40,781 | $44,043 | $53,060 |
| Less than high school graduate | $23,750 | $29,375 | $36,585 |
| High school graduate (includes equivalency) | $42,188 | $41,056 | $42,367 |
| Some college or associate's degree | $33,750 | $44,931 | $49,438 |
| Bachelor's degree | $51,250 | $48,125 | $66,239 |
| Graduate or professional degree | $103,750 | $78,972 | $79,916 |
| Poverty rates | |||
| Less than high school graduate | 14.3% | 14.6% | 22.6% |
| High school graduate (includes equivalency) | 7.7% | 17.7% | 12.2% |
| Some college or associate's degree | 6.3% | 9.9% | 7.9% |
| Bachelor's degree or higher | 5.4% | 5.5% | 3.7% |
About Neilsberg Research
Neilsberg Research team are data scientists with expertise in processing, analysis and visualization of big data helping small businesses make right decisions.
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