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Parkland, WI
Key Indicators
A quick look at key numbers
Population
1,464
Source: U.S. Census Bureau American Community Survey (ACS) 2020-2024 5-Year Estimates
Median Age
38.9
years ∙ half population younger than 38.9, half older
Diversity Index
11.5%
chance two random people differ in race and ethnicity
Nativity
0.4%
foreign-born population
Geographic Context
Location, size, and surroundings
About
Parkland is a town in Douglas County, Wisconsin, United States.
Co-ordinates
DEC46.625120° N, 92.002319° W
DMS46° 37′ 30.43″ N, 92° 00′ 08.35″ W
Population Density & area
41.71/sq mi
(16.11/km²)
Demographics & Living
Who lives here, how households are formed, and community composition
Population Composition
Key characteristics of the population
Sex Distribution
54.5%
male
Male
54.5%
Female
45.5%
males per 100 females
Parkland
119.8
Douglas County
101.9
Wisconsin
100.3
Nativity
0.4%
foreign-born population
% Foreign-born
Parkland
0.4%
Douglas County
1.8%
Wisconsin
5.2%
Age Distribution
How the population is spread across age groups
Median Age
38.9
years ∙ half population younger than 38.9, half older
Dependency ratio
67.3
dependents per 100 working-age adults
Parkland
67.3
Douglas County
66.2
Wisconsin
66.4
AGE DISTRIBUTION
Distribution of age group
Median age
| Parkland | Douglas County | Wisconsin | |
|---|---|---|---|
| Age Group | |||
| Children (Under 18) | 24.5% | 19.2% | 21.4% |
| Working age (18-64) | 59.8% | 60.1% | 60.1% |
| Senior (65+) | 15.7% | 20.7% | 18.5% |
| Dependency ratio | |||
| Total dependency ratio | 67.3 | 66.2 | 66.4 |
| Child dependency ratio | 41 | 31.8 | 35.6 |
| Old-age dependency ratio | 26.3 | 34.4 | 30.8 |
Racial & Ethnic Composition
Racial and ethnic makeup and how it compares
Race & Ethnicity
Note: White, Black, and Asian refer to individuals belonging to a single race and not of Hispanic origin. Hispanics may be of any race.
Diversity Index
11.5%
chance two random people differ in race and ethnicity
Parkland
11.5%
Douglas County
19.2%
Wisconsin
37%
Note: The Diversity Index (DI), based on the Blau Index, measures the probability that two randomly selected individuals differ in race and ethnicity. Values range from 0 (no diversity) to 1 (high diversity) and are shown as percentages.
RACIAL & ETHNIC COMPOSITION
Race & Ethnicity
Percentage of Parkland population
| Parkland | Douglas County | Wisconsin | |
|---|---|---|---|
| Hispanic or Latino | 0.4% | 1.9% | 8% |
| Mexican | 0.2% | 1.2% | 5.4% |
| Puerto Rican | 0% | 0.1% | 1.1% |
| Cuban | 0% | 0.1% | 0.1% |
| Other Hispanic / Latino | 0.2% | 0.6% | 1.3% |
| Not Hispanic or Latino | 99.6% | 98.1% | 92% |
| One race | 96% | 92.8% | 88.3% |
| White | 94% | 89.7% | 78.6% |
| Black or African American | 0% | 0.8% | 5.9% |
| American Indian and Alaska Native | 1.1% | 1.1% | 0.5% |
| Asian | 0.5% | 0.7% | 2.9% |
| Native Hawaiian and Other Pacific Islander | 0% | 0% | 0% |
| Some Other Race | 0.4% | 0.3% | 0.3% |
| Two or more races (Multiracial) | 3.6% | 5.3% | 3.7% |
Household & Families Composition
Household size, type, and family structure
Household structure
83.7%
family
Family
83.7%
Non family
16.3%
% family households
Parkland
83.7%
Douglas County
56.5%
Wisconsin
60.5%
Average household size
2.98
persons per household
Household & Family COMPOSITION
Households
Percentage of Parkland population
| Parkland | Douglas County | Wisconsin | |
|---|---|---|---|
| Total households | 492 | 19,160 | 2,479,480 |
| Average houshold size | 2.98 | 2.24 | 2.33 |
| Family households | 412 | 10,823 | 1,500,296 |
| Average family size | 3.27 | 2.9 | 2.95 |
| Married couple family | 348 | 8,597 | 1,161,326 |
| Other families | 64 | 2,226 | 338,970 |
| Male householder | 48 | 826 | 112,650 |
| Female householder | 16 | 1,400 | 226,320 |
| Non-family households | 80 | 8,337 | 979,184 |
| One-person households | 70 | 6,752 | 781,452 |
| Male householder | 35 | 3,229 | 373,428 |
| Senior (65+) living alone | 15 | 1,158 | 109,743 |
| Female householder | 35 | 3,523 | 408,024 |
| Senior (65+) living alone | 19 | 1,722 | 210,915 |
| Other living arrangements | 10 | 1,585 | 197,732 |
Housing Profile
Housing stock, ownership, rentals, and cost burdens
Total housing units
538
housing units
Parkland
538
Douglas County
23,154
Wisconsin
2,778,572
Occupancy status
91.4%
occupied
Occupied
91.4%
Vacant
8.6%
vacancy rate
Parkland
8.6%
Douglas County
17.2%
Wisconsin
10.8%
Housing Characteristics
How the housing supply is structured and used
Types of Housing unit
93.1%
Single family houses
Median Year Built
1971
Half of houses were built before 1971, and half after.
Note: Median year built reflects occupied units only; distribution includes all units.
Housing Characteristics
Units, rooms & bedrooms
Physical characteristics of housing units
| Parkland | Douglas County | Wisconsin | |
|---|---|---|---|
| Rooms per unit | |||
| Median rooms | 6.2 | 5.4 | 5.6 |
| 1–3 rooms | 3.7% | 15.3% | 13.2% |
| 4–6 rooms | 52.8% | 51.9% | 52% |
| 7+ rooms | 43.5% | 32.8% | 34.9% |
| Bedrooms | |||
| No bedroom / studio | 0.7% | 2.3% | 2.1% |
| 1 bedroom | 3.3% | 14.5% | 10% |
| 2 bedrooms | 24.3% | 30.5% | 27.8% |
| 3 bedrooms | 48.1% | 38% | 40% |
| 4+ bedrooms | 23.4% | 14.8% | 20.1% |
| At a glance | |||
| Median year built | 1971 | 1968 | 1975 |
| Total housing units | 538 | 23,154 | 2,778,572 |
Occupancy Profile
Who is inside and how they use it
Homeownership
92.1%
owners
Renter-occupied
7.9%
Owner-occupied
92.1%
homeownership rate
Parkland
92.1%
Douglas County
71.9%
Wisconsin
67.8%
Average household size
3.04
Owner-occupied
2.26
Renter-occupied
owner-occupied average size
Parkland
3.04
Douglas County
2.39
Wisconsin
2.49
Housing Characteristics
Occupied unit characteristics
Tenure, crowding, and utilities
| Parkland | Douglas County | Wisconsin | |
|---|---|---|---|
| Total occupied units | 492 | 19,160 | 2,479,480 |
| Year moved in | |||
| 2020 or later | 11.5% | 19.1% | 23.1% |
| 2010 to 2019 | 35.2% | 40.7% | 38% |
| 2000 to 2009 | 18.5% | 18.5% | 17.1% |
| 1999 or earlier | 34.8% | 21.6% | 21.8% |
| Occupants per room | |||
| 1.00 or fewer | 99.4% | 99.4% | 98.3% |
| 1.01 to 1.50 | 0% | 0.4% | 1.2% |
| 1.51 or more | 0.6% | 0.3% | 0.5% |
| Vehicles availability | |||
| No vehicles | 2.2% | 8% | 6.4% |
| 1 vehicle | 13.4% | 31.6% | 33% |
| 2 vehicles | 38.8% | 36.5% | 39.5% |
| 3 or more vehicles | 45.5% | 23.8% | 21.1% |
| House heating fuel used | |||
| Gas | 76.6% | 75.3% | 76.6% |
| Electricity | 8.3% | 18.2% | 17.8% |
| Solar | 0% | 0% | 0.1% |
| Fuel oil, kerosene etc | 4.1% | 1.9% | 1.4% |
| All other fuels | 11% | 4% | 3.5% |
| No fuel used | 0% | 0.5% | 0.6% |
| Selected characteristics | |||
| Lacking complete plumbing | 0% | 0.5% | 0.4% |
| Lacking complete kitchen | 0% | 1.1% | 0.8% |
| No telephone service available | 0.8% | 0.5% | 0.8% |
Housing Value
What owner-occupied units are worth
Median home value
$209,100
owner-occupied units
Housing Cost Burden
14%
of homeowners with a mortgage are cost-burdened
Note: Households spending 30% or more of their income on housing costs are considered cost-burdened.
Financial characteristics
Property value and housing costs
Tenure, crowding, and utilities
| Parkland | Douglas County | Wisconsin | |
|---|---|---|---|
| Property value | |||
| Median Value | $209,100 | $205,800 | $266,500 |
| Under $100,000 | 18.7% | 14.3% | 9.1% |
| $100,000 - $200,000 | 28.9% | 33.8% | 23% |
| $200,000 - $300,000 | 20.3% | 26.2% | 25.5% |
| $300,000 - $500,000 | 26.9% | 20.1% | 29.4% |
| $500,000 - $1,000,000 | 4.4% | 5% | 11.4% |
| $1,000,000 and more | 0.7% | 0.6% | 1.7% |
| Owner-occupied households | |||
| With a mortgage | 50.6% | 58.9% | 61.1% |
| Without a mortgage | 49.4% | 41.1% | 38.9% |
| Median monthly owner costs | |||
| With a mortgage | $1,411 | $1,472 | $1,689 |
| Without a mortgage | $608 | $587 | $659 |
| Gross rent | |||
| Median rent | $794 | $909 | $1,087 |
Education Profile
How educated is the community and how education pays off
Adults with a college degree
18.1%
of adults 25+ with a bachelor's degree or higher
Parkland
18.1%
Douglas County
28.4%
Wisconsin
33.4%
Adults without a high school diploma
2.4%
of adults (25+) without a high school diploma
Parkland
2.4%
Douglas County
5.5%
Wisconsin
6.4%
School Enrollment
Who is enrolled in school and at what level
School enrollment
398
population (age 3+) enrolled in school
College-going rate (18-24 yr olds)
15.2%
of 18-24-year-olds in college or graduate school
Enrollment & school type
Enrollment levels, college-going rate, and public vs private school split
Population 3+ currently enrolled in a school
| Parkland | Douglas County | Wisconsin | |
|---|---|---|---|
| Total enrolled (age 3+) | 398 | 9,078 | 1,356,381 |
| Nursery / preschool | 2.5% | 4.7% | 5.3% |
| K–12 | 87.9% | 71.4% | 69.3% |
| Kindergarten | 13.6% | 6.6% | 5.5% |
| Elementary: Grades 1–4 | 10.6% | 19.8% | 20.2% |
| Elementary: Grades 5–8 | 21.6% | 23.5% | 21.3% |
| High School: Grades 9–12 | 42.2% | 21.5% | 22.3% |
| College or graduate school | 9.5% | 23.9% | 25.3% |
| College, undergraduate | 9.5% | 19.8% | 20.7% |
| Graduate, professional school | 0% | 4.2% | 4.7% |
| College-going rate · 18-24 yr olds | 15.2% | 36.2% | 39.8% |
| School type | |||
| Public school | 91.5% | 89.6% | 82.4% |
| Private school | 8.5% | 10.4% | 17.6% |
Education Attainment by Level & Gender
What is the highest level of education completed among adults
Education attainment
954
population 25 years and over
Attainment by gender
Male vs Female
Adults (25+) · Share within each education level
Educational Attainment Overview
Distribution and key education attainment rates for adults (25+)
Highest credential completed · adults 25+
| Parkland | Douglas County | Wisconsin | |
|---|---|---|---|
| Population (25+) | 954 | 32,095 | 4,099,973 |
| Less than 9th grade | 1% | 1% | 2.3% |
| 9th–12th, no diploma | 1.4% | 4.5% | 4.1% |
| High school diploma or GED | 37.7% | 29.8% | 29.4% |
| Some college, no degree | 20.6% | 21.6% | 19.5% |
| Associate's degree | 21.1% | 14.7% | 11.3% |
| Bachelor's degree or higher | 18.1% | 28.4% | 33.4% |
| Bachelor's degree | 14.7% | 20% | 22% |
| Graduate or professional | 3.5% | 8.4% | 11.4% |
| High School or higher | 97.6% | 94.4% | 93.6% |
Earnings by education level
percentage as applicable
Median Earnings
$45,179
Median earnings for adults 25+, by level
Poverty Rate
2.3%
for ages 25+, with bachelors degree or higher
Outcomes by Education Level
Earnings and poverty rates across education levels (25+)
Adults 25+
| Parkland | Douglas County | Wisconsin | |
|---|---|---|---|
| Median earnings | |||
| Population 25+, with earnings | $45,179 | $50,467 | $53,060 |
| Less than high school graduate | $— | $31,581 | $36,585 |
| High school graduate (includes equivalency) | $34,615 | $44,519 | $42,367 |
| Some college or associate's degree | $44,318 | $50,000 | $49,438 |
| Bachelor's degree | $47,813 | $56,714 | $66,239 |
| Graduate or professional degree | $71,250 | $68,043 | $79,916 |
| Poverty rates | |||
| Less than high school graduate | 0% | 24.6% | 22.6% |
| High school graduate (includes equivalency) | 15% | 13.8% | 12.2% |
| Some college or associate's degree | 4.3% | 8.2% | 7.9% |
| Bachelor's degree or higher | 2.3% | 4.8% | 3.7% |
About Neilsberg Research
Neilsberg Research team are data scientists with expertise in processing, analysis and visualization of big data helping small businesses make right decisions.
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