A dropshipping niche is a curated product collection that aligns with a certain audience segment. In other words, it is like having a store with products from a category that caters to a set of people with similar interests.
Once you have decided on dropshipping as your ecommerce store strategy, the next thing you need to do is to decide which products you will have for sale in your store. To be honest there is no one right or wrong way to choose a product for your store. Some dropshippers have achieved a lot of success with a multiple product category store. Whereas some find a single product store more profitable.
Overall the product selection process depends on many variables and most important of it all is the answer to a simple question: How you will be doing marketing for your dropshipping store?. If you have access to marketing channels that are category independent, you can definitely choose multiple product categories for your store. On the other hand, for example, if you will be doing marketing using influencers, it would make more sense to have a single product category for your dropshipping store.
Choosing a niche may feel like a confusing task and many dropshippers struggle with it a lot. That's why we wrote this comprehensive guide to help you know about and choose the perfect fit for your dropshipping store. In it we’ll cover all topics related to the dropshipping niche. Such as which dropshipping niches to avoid, which ones to pick specially as a beginner, which ones are more profitable, which ones are short term and many more.